We empower in-house marketers with closed-loop analytics so they can take a data-first approach to their search strategy.
Cutting edge performance analytics and data intelligence that provides
you with easy-to-use and understand visualizations.
Our search marketing strategy is centered around driving revenue to your business.
A digital marketing strategy is only as good as the ability to measure its success.
Stop wasting your time manually pulling data and creating hundreds of spreadsheets.
Analytics should be tailored to fit your needs. That’s where we come in.
“We’ve generated the highest number of demo requests of all time. It was a 20-30% increase.”
It’s about opportunities, deals, and revenue. You are responsible for business growth – not vanity metrics. Our analytics system correlates y(our) efforts directly to revenue growth by fully integrating into any CRM. With our deep expertise in search marketing + our hunger for accountability and insights, we take a fresh approach to how search marketing proves it’s value.
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Traffic and keyword growth are important, but it doesn’t pay your bills. You need an analytics system and team fully-fixated on ROI. With our innovative system, we leverage every SEO and PPC tool on the market’s API to seamlessly blend third and first-party data directly into your dashboard. This way, we reveal the full story of y(our) marketing efforts.
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Your time is precious. Unfortunately, most in-house marketers spend over 15% of their time building reports and manually updating data; this needs to stop. Our analytics system pulls from any data source, is automated, and offers a fully-functioning mobile app.
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The KPIs that matter to your business are unique to you; shouldn’t your analytics system be too? If you can dream it, we can build it.
Get a proposalDirective provides a true team-based approach, meaning they cover multiple marketing disciplines and gets “economies of scale” benefits associated with leading campaigns for over 70 SaaS companies. At any given time, there are five to seven people working on the account.
With our world-class SQL team and software, we are able to bring any data source with an API to life.
While most marketers would be ecstatic if their analytics and CRM systems talked to each other, we take it a step farther and leverage every API in the industry. This helps you draw correlations between tactics like keyword growth and revenue.
Instead of paying a monthly fee + an hourly fee for work done, we simply bill you hourly at a fixed rate for any work done. If you don’t need tasks completed for one month, then your dashboard is free for that month. It’s pretty simple.
The marketing funnel isn’t as straightforward as it once was. Our marketing analytics system honors that reality and gives you the freedom to dice and splice your data however you need. Completely custom attribution model? Sounds great. Any attribution model you’d like, we can build it.
Have a report you need to send internally every month? Let us automate it for you and add custom visualizations. Data is great; however, a helpful visualization that is easy to digest is king.
A successful digital marketing campaign can reveal many insights that may have been previously unknown about your business or website. Our closed-loop analytics makes it easier to figure out what is working and why.
Gain a better understanding of the steps a customer takes before converting in order to recreate workflows that are proven to be successful. With multi-channel attribution, we have complete visibility across all marketing channels in order to successfully analyze these workflows.
From the beginning, we take a strategic approach to understanding historical performance in order to determine KPIs and attainable marketing goals. By creating a baseline of data, the organization of our data analysis becomes much simpler.
Here at Directive, we compile data through a series of APIs into Google Data Studio. Google Data Studio allows us to have a unified and simplified platform that provides well-designed and well-organized visualizations and dashboards.
You will have full access to our marketing analytics dashboard in Google Data Studio, which updates in real-time.
We have experience in a wide range of marketing analytics platforms, specifically Google Analytics, Adobe Analytics, Google Search Console, Google Ads, Google Data Studio, Sisense, HubSpot, Marketo, and Pardot.
All of the decisions that are data-backed. Our team takes a comprehensive approach in PPC, SEO, and CRO, and pulls data to comprehend the decisions that are being made to drive strategy.
We have worked with a range of clients across all verticals, including B2B, enterprise, eCommerce, retail brands, and B2C, direct-to-consumer, and more.
Improve the organic conversion to MQL qualification rate through improve keyword targeting.
Through our developers and innovative systems, we make sure you understand every lead’s story and value.