Marketing Analytics

Analytics & Attribution

Your analytics tell a story.
We’ll help you write the best chapters.

Expert data analysis is at the heart of every campaign we build, every decision we make, and every result you get.

Too often, agencies make suggestions based on a whim or a feeling. Not Directive — they make data-based suggestions that have clear benefits.


See your revenue growth potential.

Adaptable Analytics Strategy

Optimize the way you track.

Visual Reporting

Easily digest and present 
your data.

Offline Conversion Tracking

Get deeper data for 
smarter bidding.


Run performance-optimized campaigns built with data-driven strategies

Investing in guesswork is as good as gambling.

That’s why Directive uses data analysis, multiple attribution models, and LTV:CAC modeling to build smart strategies that accelerate your growth.

Here’s what our approach to SEO did for

Directive has been instrumental to the growth we've seen during the last year and a half. The knowledge, resources, and analytics provided by the team are not anything that we could have done on our own.
The knowledge, resources, and analytics provided by the team are not anything that we could have done on our own.

Amanda Morgan

Increase in organic traffic QoQ
Increase in organic revenue QoQ
Increase in organic conversions QoQ

Take a look behind the curtain at our Attribution and Analytics process for software companies.

Glimpse the future with LTV:CAC modeling and ROI forecasting

Validate your investments with data.
Using your CRM data and our historical performance, we’ll model out the potential impact our work will have on your revenue growth before contracts are ever signed.

Get the guidance you need on the platforms you use.

Benefit from our flexibility and agility.
Our team adapts to your current tools and processes to help you get the most out of your data without changing the way you work.

Visualize your results clearly and easily in realtime.

Make sense of the numbers for you and your team.
Access your Google Data Studio dashboard anytime to see your progress, customized to the channels and KPIs that matter to you.

Optimize your bids and unlock Google’s AI with OCT.

Integrate offline actions into your reporting.
We help set up Offline Conversion Tracking in your CRM, giving you more accurate measurements for the most informed and intelligent bidding strategies.


Smart questions, transparent answers.

Do you offer attribution and analytics as a standalone service?

No, we currently don’t offer attribution and analysis as a standalone service, however data analysis is an integral part of every service we offer.

What analytics platform do you use?

We currently use Google Data Studio for the majority of our tracking and data analysis. Our team can integrate this platform into your current CRM for you. If your business already haas its own BI tools or assets, we can be flexible and adapt our processes to fit with yours.

What is LTV:CAC modeling?

The LTV (lifetime value per customer) to CAC (customer acquisition cost) ratio compares the value of a cusotmer to the cost of obtaining them. Calculating this ratio helps us to determine whether you’re spending too little or too much to obtain your customers and which direction your strategy should go in for sustainable growth.

What is OCT?

OCT (offline conversion tracking) is a Google tool that lets us track actions that happen outside of Google's systems. For example, your CRM. Uploading this extra conversion data into your Google Ads account allows you to tap into Google's smart AI bidding tools and increase your lead quality.

Put your data to work and leave the
guessing to your competition.