Marketing Analytics

Marketing Analytics Agency

You can understand exactly where to allocate time, resources, and budget.

We empower in-house marketers with closed-loop analytics so they can take a data-first approach to their search strategy.

Grow your business with a
world-class marketing analytics agency.

Cutting edge performance analytics and data intelligence that provides
you with easy-to-use and understand visualizations.

Opportunities, Deals, Revenue.

Our search marketing strategy is centered around driving revenue to your business.

Innovative Analytics

A digital marketing strategy is only as good as the ability to measure its success.

Quick and effective

Stop wasting your time manually pulling data and creating hundreds of spreadsheets.


Analytics should be tailored to fit your needs. That’s where we come in.

“Over the last month, we’ve reached new levels of organic traffic and generated the highest number of demo requests of all time. We have even closed a deal as a result of increasing our landing page rankings. Over a short period of time, we’ve seen a return on investment through Directive’s work.”

Tyler Riddell
VP of Marketing

Every lead you generate has a story. The question is, are you able to tell it?

Opportunities, Deals, Revenue.

Search Marketing Isn’t About Conversions and Cost Per Acquisition

It’s about opportunities, deals, and revenue. You are responsible for business growth – not vanity metrics. Our analytics system correlates y(our) efforts directly to revenue growth by fully integrating into any CRM. With our deep expertise in search marketing + our hunger for accountability and insights, we take a fresh approach to how search marketing proves it’s value.

Meet Directive

Innovative Analytics

Traffic and keywords are not indicative of enterprise success

Traffic and keyword growth are important, but it doesn’t pay your bills. You need an analytics system and team fully-fixated on ROI. With our innovative system, we leverage every SEO and PPC tool on the market’s API to seamlessly blend third and first-party data directly into your dashboard. This way, we reveal the full story of y(our) marketing efforts.

Meet Directive

Quick and effective

Backed by industry analysis and customer buying trends.

Your time is precious. Unfortunately, most in-house marketers spend over 15% of their time building reports and manually updating data; this needs to stop. Our analytics system pulls from any data source, is automated, and offers a fully-functioning mobile app.

Meet Directive


Fully-customizable should be the norm.

The KPIs that matter to your business are unique to you; shouldn’t your analytics system be too? If you can dream it, we can build it.

Meet Directive

Directive provides a true team-based approach, meaning they cover multiple marketing disciplines and gets “economies of scale” benefits associated with leading campaigns for over 70 SaaS companies. At any given time, there are five to seven people working on the account.

Mike Greeves
Head of Digital

Marketing and Web Analytics Re-Imagined


With our world-class SQL team and software, we are able to bring any data source with an API to life.

Search APIs Included

While most marketers would be ecstatic if their analytics and CRM systems talked to each other, we take it a step farther and leverage every API in the industry. This helps you draw correlations between tactics like keyword growth and revenue.

Simple Billing

Instead of paying a monthly fee + an hourly fee for work done, we simply bill you hourly at a fixed rate for any work done. If you don’t need tasks completed for one month, then your dashboard is free for that month. It’s pretty simple.

Multi-Touch Attribution

The marketing funnel isn’t as straightforward as it once was. Our marketing analytics system honors that reality and gives you the freedom to dice and splice your data however you need. Completely custom attribution model? Sounds great. Any attribution model you’d like, we can build it.

Visualizations & Automation

Have a report you need to send internally every month? Let us automate it for you and add custom visualizations. Data is great; however, a helpful visualization that is easy to digest is king.

Digital marketing analytics expertise that covers it all.

Performance & Analytics

Improve visibility into performance with closed-loop analytics.

A successful digital marketing campaign can reveal many insights that may have been previously unknown about your business or website. Our closed-loop analytics makes it easier to figure out what is working and why.

Attribution modeling

Multi-channel attribution modeling to fully understand digital marketing performance.

Gain a better understanding of the steps a customer takes before converting in order to recreate workflows that are proven to be successful. With multi-channel attribution, we have complete visibility across all marketing channels in order to successfully analyze these workflows.


A deep understanding of historical performance.

From the beginning, we take a strategic approach to understanding historical performance in order to determine KPIs and attainable marketing goals. By creating a baseline of data, the organization of our data analysis becomes much simpler.

Data visualization

Easy-to-use and comprehend data visualization tools.

Here at Directive, we compile data through a series of APIs into Google Data Studio. Google Data Studio allows us to have a unified and simplified platform that provides well-designed and well-organized visualizations and dashboards.

Commonly asked questions.

How frequently do I receive updates on marketing performance?

You will have full access to our marketing analytics dashboard in Google Data Studio, which updates in real-time.

What marketing analytics platforms do you have experience in?

We have experience in a wide range of marketing analytics platforms, specifically Google Analytics, Adobe Analytics, Google Search Console, Google Ads, Google Data Studio, Sisense, HubSpot, Marketo, and Pardot.

How is your marketing strategy shaped by marketing analytics?

All of the decisions that are data-backed. Our team takes a comprehensive approach in PPC, SEO, and CRO, and pulls data to comprehend the decisions that are being made to drive strategy.

What types of businesses do you have experience working with?

We have worked with a range of clients across all verticals, including B2B, enterprise, eCommerce, retail brands, and B2C, direct-to-consumer, and more.

Our Closed Loop Analytics Prove That Ignorance Is Not Bliss

You deserve more than PDF reports from your marketing analytics agency.

Through our developers and innovative systems, we make sure you understand every lead’s story and value.