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Google My Business (GMB) is a free tool provided by Google that allows you to register, manage, and optimize a digital Business Profile for your company.
According to Google, Business Profiles are designed for businesses that make in-person contact with their customers during specific hours – not those that are exclusively online.
Claiming your Google My Business profile helps you establish an online presence for your company that drives brand awareness and sales in your local market.
Claiming your profile on Google My Business means that your business will show up on Google Maps, so your customers will be able to quickly and easily find your business and even get directions using the world’s most popular navigation app.
Google My Business is the lynchpin of Local SEO strategy for in-person businesses. Your GMB profile can also appear in local search results for keywords related to the products and services you offer, making it easier for prospective customers to find your business and get in touch.
Caption: Directive Consulting appears in local 3-pack search results for SaaS marketing agencies near Costa Mesa, California.
And once you’ve set up your profile, you’ll have the opportunity to start accumulating customer reviews on the Google My Business platform. Google reviews serve as a valuable source of social proof that can make prospective customers more likely to choose your brand.
Ready to take advantage of everything that Google My Business has to offer?
Before you can get started, you’ll need to login to your Google account and create a Business Profile. You’ll be asked to include details such as the name and physical address of your business, service areas, hours of operation, website and contact information, and the services you provide.
To complete your GMB profile, you may wish to add a description of your business, your opening date, photos of your location, or even health and safety information. Google provides plenty of space for you to provide information that might be relevant to customers before they choose to visit your store.
After completing your Business Profile, you can visit www.google.com/business and click the Manage now button to start managing your profile.
Want to learn more about managing your Business Profile and optimizing for local search?
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Ask questions about customer generation, local search optimization, or B2B SEO in Society and you’re guaranteed a helpful response from the community, or from one of our team members.
Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business.
When it comes to paid media, a bulletproof strategy can make all the difference between hitting your revenue goals and wasting your budget. Set your team up for success by applying our 4-step approach to building an impressive paid media strategy.