The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider...
What is Responsive Design?
Responsive design is a website design technique that allows a website to render and function well across different hardware platforms, including desktops, laptops, tablets, televisions, and mobile phones. The purpose of responsive design is to deliver a consistent customer experience regardless of the device used to access the website. Responsive design incorporates technologies that work together to determine the width of the screen displaying the content and adapt the website content to the optimal display proportions for that device.
Responsive design has become an essential component of effective web design as consumers continue to migrate from desktops and laptops to mobile devices. Desktop computers now account for less than half of all web browsing traffic. Consumers are increasingly using their mobile devices to research brands and products they’re interested in before making a purchase, and between 2012 and 2018, the average amount of time spent on a mobile device for adults in America increased from 88 minutes to 203 minutes per day.
Even as web browsing trends change and new devices hit the market, responsive design ensures that your website can be presented well on any size screen and with any device used to access your pages. That’s the magic of responsive design: your website “responds” differently based on the device being used to view it.