We lower cost per acquisition by an average of 32% by targeting qualified
leads on the channels your customers use.
We prioritize what works: paid social advertising designed to capture your target audience’s attention.
We focus on the channels that drive the best performance.
We ensure that we maintain and respect your advertising budget.
Every campaign is custom-built for you based on an in-depth industry analysis.
Continuous testing to improve ad performance and increase ROI.
Directive has helped us amplify incoming lead numbers and organic traffic. They report weekly and make corrections constantly to improve results. We’ve grown in share of voice and organic search since our partnership began.
We don’t waste your time or your budget targeting social channels that don’t drive revenue.
Instead, we focus on the efforts that actually impact your bottom line: creating ads that grab your audience’s attention, engaging your customers on the channels they already use, and A/B testing everything in-house to chase down the best results.
Meet Directive
We don’t play blind with your advertising budget. We audit your campaigns from top to bottom to show you what’s working, where you’re overspending, and how you can scale your campaigns to increase return on ad spend.
Meet Directive
Every campaign is custom-built for you based on industry insights and rigorous retargeting campaigns that allow us to measure how your leads are using the platform. We use these insights to drive B2B leads and sales across your social networks and to pinpoint the channels that will grow your audience and lead to conversions.
Meet Directive
Even though we’re always testing and improving ads to increase ROI, we’ll never waste your budget on pipe dreams. We stay ahead of industry trends, we test every campaign to maximize your advertising budget’s ROI, and we’re always honest about what’s working and what needs to be improved.
Meet DirectiveThey know about every trend and algorithm and they have new ways to improve lead generation every week.
We take time to truly understand your target audience and where they spend their time online.
Paid social and content marketing work hand in hand to plan meaningful, effective campaigns.
We use email lists, tracking pixels, and persona re-targeting to ensure relevant ads reach the right people.
Ongoing split testing of images, ad copy, and audiences refine your ads so they hit home with your customers.
Stay informed with easy-to-understand analytics about your conversion rate, cost per engagement, and relevancy.
We understand the ins and outs of the top social platforms including LinkedIn, Facebook Ads, Instagram Ads, and more. We take a comprehensive approach and utilize the platforms that make the most sense for your business.
PPC and paid social work hand-in-hand in paid advertising. Integrating the insights gathered from your Google Ads campaigns into paid social can improve targeting and refine strategy.
Once a campaign is successful on one social platform, that doesn’t mean you have to stop there. We can scale your ad campaigns across all social platforms and use audiences to refine your targeting.
In order to provide truly meaningful work, we ensure that we align with your business objectives prior to developing our paid social media strategy. Our marketing campaigns are successful because we value revenue and ROI as the primary drivers of success.
The primary social platforms are LinkedIn, Facebook, Instagram, Twitter, and Reddit; however, we have experience with other social media advertising platforms. Search engines like Google and Bing also serve as valuable tools for paid advertising as well.
At the beginning of our engagement, we become completely aligned with your business goals in order to determine KPIs. Most of the time, the major KPIs include impressions, clicks, AOV (average order value), ROAS (return on ad spend), CLV (customer lifetime value), and more. These KPIs also vary depending on the platform that we are using and the marketing strategy we implement.
We measure success based on ROI and revenue driven by our advertising campaigns. Our primary goal is to help you grow your business through various marketing channels.
We have worked with a range of clients across all verticals, including B2B, enterprise, eCommerce, retail brands, and B2C, direct-to-consumer, and more.
Improve conversion rates and lead quality through data analysis and campaign optimization.
We keep you visible on the channels your customers love.
