Content Marketing Agency for B2B

Content that drives revenue? We've got you covered.

Directive is redefining B2B content by turning organic strategy into a revenue engine that drives pipeline, not just pageviews.

Hold organic content accountable to revenue growth.

Our Content Marketing methodology

We craft content powered by your data, driven by your voice, and built to deliver results that speak louder than words.

As the leading B2B content marketing agency, we blend strategic, data-driven insights and innovative design to create unique content that drives bookings. SEO and content align with your ICP’s real motivations, fueling qualified demand and delivering revenue, not just rankings.

38%

Increase of 4.3 million impressions from Q3 to Q4

Sumo Logic partnered with Directive to boost its market presence in sub-industries like cloud security and cybersecurity. Directive’s strategy focused on increasing brand awareness and organic traffic through targeted content, including a comprehensive glossary for top-of-funnel audiences and application-based content for bottom-of-funnel buyers.

Read the Case Study

Organic growth meets storytelling and content marketing.

OUR SERVICES

Built for scale, our content marketing model delivers end-to-end B2B strategy, execution, and production with speed, accuracy, and authority.

Content
Creation

Expertly written, researched, and edited content produced at scale without client dependency and bottlenecks.

Customer Generation

Performance content that drives revenue, including lead generation assets like ebooks, white papers, landing pages, and sales enablement materials.

SEO
Content

Strategic SEO content designed to capture high-intent BOFU traffic and convert it into pipeline. Every asset is optimized for search visibility, buyer relevance, and measurable business impact.

Foundational Content

Content that drives authority and search traffic across the buyer journey, including resource guides, case studies, video scripts, glossaries, product pages, and full-scale functional content libraries.

1st-Party Data Content

Insight-rich content powered by first-party data, including survey series, thought-leadership pieces, toolkits, and interactive content that builds credibility and engagement.

Strategy & Consulting

Dedicated consulting experts who drive strategy, competitive analysis, audits, editorial planning, reporting, and product marketing support.

AI + Data Backed Strategy

Data-led strategy that combines Share of SERP, LTV:CAC modeling, and AI-aware planning to turn content into measurable pipeline and revenue.

Amplification & Distribution

Performance-focused content amplification through social campaigns, email copywriting, digital PR, and link building to extend reach beyond SEO.

Strategic Content Marketing Solutions for Revenue Excellence

Right-place, right-time performance content strategies

Align your content and AIO strategies with your ICP’s Jobs-to-be-Done at every stage of their buying journey, meeting them when and where they are searching. We know producing “just a blog post” isn’t a strategy— it’s about creating a comprehensive approach that maps to your buyers’ decision-making process.

Data insights that enable continuous campaign improvement

Our B2B content marketing solution is powered by advanced CRM integrations that track real-time pipeline growth. We track the NSMs that represent progress toward your revenue and organic search goals, giving us the visibility we need to optimize the performance of your content strategy.

Leveraging Salesforce and HubSpot CRM analytics, we ensure every content touchpoint is tracked from first interaction to closed deal, providing the transparency to justify content investments.

Sustainable growth comes from remarkable content and its strategic distribution.

Our process & impact

This is how our process turns complex B2B content into pipeline-driving assets that educate, convert, and scale.

Content that aligns with your product and your pipeline

We create unique, creative content mapped to your product roadmap and ICP pain points. Every asset is designed to educate, engage, and drive real customer generation—not just rankings.

Expert-driven content for complex industries

Our content isn’t just well-written—it’s technically accurate and backed by subject matter expertise. We pair you with industry-specific writers who understand your buyers and speak their language with clarity and authority.

Frictionless production with real results

We eliminate bottlenecks by handling strategy, writing, and execution without client dependencies. From strategic SEO pieces to demo-driving assets, we build the content your buyers actually want to read and share.

Content Built for AIOs and LLMs

AI Overview

Search is shifting from rankings to visibility across AI platforms. With Google’s AI Overviews and tools like ChatGPT, Gemini, and Perplexity shaping how buyers research, content must be built for discovery in this new environment. At Directive, we have adapted our approach to meet this moment.

Every content brief now includes an AI Overview analysis that highlights who is getting cited, what formats are favored, and where your brand can stand out. We focus on bottom-funnel, product-driven content that earns placements in listicles and LLM summaries, helping clients influence buying decisions before a user even visits their site.

We also track AI visibility through custom dashboards, giving you insight into how your content performs across platforms like ChatGPT and Perplexity. Our goal is not just to drive traffic, but to drive meaningful engagement and conversions.

To break all this down, our Content Marketing team hosted a webinar on how AIOs and LLMs are reshaping search. Watch the full webinar here to see the strategies, examples, and reporting frameworks in action.

Supercharge your content marketing efforts

Content Marketing + CRO

Bundling these services together not only ensures that the content we produce is consistently evaluated for conversions, but also gives you unlimited access to a Performance Designer and monthly conversion campaign testing.

Full-funnel content production, strategy, implementation and insights

Content Marketing + Revenue Operations

Struggling to track off-page conversions, get detailed visibility into your CRM’s lead funnel and tie insights back to your organic strategy or lifecycle marketing? Blending our content marketing services with ongoing revenue operations and CRM support gives you the full organic picture your C-level team is craving.

I loved our account team and Gabby was absolutely amazing. Directive helped us drive significant traffic growth over the last four years and has been a grade-A partner. Our decision to leave was primarily based on budget considerations (we had to reduce our agency budget) and, secondarily to get a fresh set of eyes on our strategy and tactics after a long engagement with Directive. You'll hear from me again and I highly recommend Directive to anyone who asks!

Owen RayInvoca