Paid Social Agency


Reach your target audience with ads that demand your attention.

We lower cost per acquisition by an average of 32% by targeting qualified
leads on the channels your customers use.

Grow your business with a
world-class digital marketing agency.

We prioritize what works: paid social advertising designed to capture your target audience’s attention.

More qualified leads

We focus on the channels that drive the best performance.


We ensure that we maintain and respect your advertising budget.

Industry analysis

Every campaign is custom-built for you based on an in-depth industry analysis.

ROI Focus

Continuous testing to improve ad performance and increase ROI.

Directive has helped us amplify incoming lead numbers and organic traffic. They report weekly and make corrections constantly to improve results. We’ve grown in share of voice and organic search since our partnership began.

Sarah Vanier
Sr. Director of Marketing

Reach the right audience through the right channel.

More qualified leads

More channels ≠ more qualified leads.

We don’t waste your time or your budget targeting social channels that don’t drive revenue.

Instead, we focus on the efforts that actually impact your bottom line: creating ads that grab your audience’s attention, engaging your customers on the channels they already use, and A/B testing everything in-house to chase down the best results.

Meet Directive


Cost-effective and scalable campaigns.

We don’t play blind with your advertising budget. We audit your campaigns from top to bottom to show you what’s working, where you’re overspending, and how you can scale your campaigns to increase return on ad spend.

Meet Directive

Industry analysis

Backed by industry analysis and customer buying trends.

Every campaign is custom-built for you based on industry insights and rigorous retargeting campaigns that allow us to measure how your leads are using the platform. We use these insights to drive B2B leads and sales across your social networks and to pinpoint the channels that will grow your audience and lead to conversions.

Meet Directive

ROI Focus

ROI-focused and tailored to your needs.

Even though we’re always testing and improving ads to increase ROI, we’ll never waste your budget on pipe dreams. We stay ahead of industry trends, we test every campaign to maximize your advertising budget’s ROI, and we’re always honest about what’s working and what needs to be improved.

Meet Directive

They know about every trend and algorithm and they have new ways to improve lead generation every week.

Laura Hamrick
Web Optimization Manager

We deal in proven processes and consistent returns, not one-time virality.

Foundational Research

We take time to truly understand your target audience and where they spend their time online.

Strategic Campaigns

Paid social and content marketing work hand in hand to plan meaningful, effective campaigns.

Persona Targeting

We use email lists, tracking pixels, and persona re-targeting to ensure relevant ads reach the right people.

In-Depth Improvements

Ongoing split testing of images, ad copy, and audiences refine your ads so they hit home with your customers.

Weekly Updates

Stay informed with easy-to-understand analytics about your conversion rate, cost per engagement, and relevancy.

A strategic approach to paid social.


Comprehensive social platform expertise.

We understand the ins and outs of the top social platforms including LinkedIn, Facebook Ads, Instagram Ads, and more. We take a comprehensive approach and utilize the platforms that make the most sense for your business.

Integrated Digital Marketing

Combining the powers of Google Ads and paid social.

PPC and paid social work hand-in-hand in paid advertising. Integrating the insights gathered from your Google Ads campaigns into paid social can improve targeting and refine strategy.


Scale ad campaigns across multiple platforms.

Once a campaign is successful on one social platform, that doesn’t mean you have to stop there. We can scale your ad campaigns across all social platforms and use audiences to refine your targeting.


Complete alignment with business goals.

In order to provide truly meaningful work, we ensure that we align with your business objectives prior to developing our paid social media strategy. Our marketing campaigns are successful because we value revenue and ROI as the primary drivers of success.

Commonly asked questions.

What social media platforms are included in paid social advertising?

The primary social platforms are LinkedIn, Facebook, Instagram, Twitter, and Reddit; however, we have experience with other social media advertising platforms. Search engines like Google and Bing also serve as valuable tools for paid advertising as well.

How do you decide on KPIs for paid social advertising?

At the beginning of our engagement, we become completely aligned with your business goals in order to determine KPIs. Most of the time, the major KPIs include impressions, clicks, AOV (average order value), ROAS (return on ad spend), CLV (customer lifetime value), and more. These KPIs also vary depending on the platform that we are using and the marketing strategy we implement.

How does Directive measure success in paid social advertising?

We measure success based on ROI and revenue driven by our advertising campaigns. Our primary goal is to help you grow your business through various marketing channels.

What types of businesses do you have experience working with?

We have worked with a range of clients across all verticals, including B2B, enterprise, eCommerce, retail brands, and B2C, direct-to-consumer, and more.

See the powerful results we’ve
earned for our clients.

Imagine ads your customers
actually want to click on.

We keep you visible on the channels your customers love.