The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right […]
What is a Sales Development Rep (SDR)?
Sales Development Rep(SDR) is a B2B software-as-a-service (SaaS) sales role that focuses on prospecting and lead qualification.
While sales executives (account execs, account manager,etc.) are tasked with delivering sales presentations and product demos that convert sales-qualified leads (SQLs) into customers, SDRs are responsible for generating and qualifying those SQLs through a mix of outbound and inbound prospecting and lead qualification activities.