Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
What is a Sales Development Rep (SDR)?
Sales Development Rep(SDR) is a B2B software-as-a-service (SaaS) sales role that focuses on prospecting and lead qualification.
While sales executives (account execs, account manager,etc.) are tasked with delivering sales presentations and product demos that convert sales-qualified leads (SQLs) into customers, SDRs are responsible for generating and qualifying those SQLs through a mix of outbound and inbound prospecting and lead qualification activities.