Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand […]
What is a Sales Development Rep (SDR)?
Sales Development Rep(SDR) is a B2B software-as-a-service (SaaS) sales role that focuses on prospecting and lead qualification.
While sales executives (account execs, account manager,etc.) are tasked with delivering sales presentations and product demos that convert sales-qualified leads (SQLs) into customers, SDRs are responsible for generating and qualifying those SQLs through a mix of outbound and inbound prospecting and lead qualification activities.