Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
What is the Jobs to be Done (JTBD) Framework?
The Jobs To Be Done(JTBD) theory provides a framework for understanding customer needs based on a simple, yet powerful insight: “Organizations purchase products and services to get a job done”.
Failure to address genuine customer needs is one of the leading causes of failure for B2B SaaS start-up companies. The JTBD framework empowers SaaS product and marketing teams to clearly define customer needs by understanding the jobs their customers are trying to get done and the metrics their customers use to measure success.
By embracing the JTBD framework, SaaS companies can develop a stronger shared understanding of what their customers need and which of those needs are unmet. As a result, they can achieve better sales and marketing alignment, focus, and product-market fit that leads to revenue growth and business success.
The JTBD framework breaks down every target position into a series of daily tasks and responsibilities your brand is meant to help with/improve.