Paid Social Marketing Agency for B2B
Paid Social Marketing Built for Revenue, Not Vanity Metrics
Directive’s paid social experts turn LinkedIn and Meta into revenue-driving channels with campaigns built for B2B. With over $150M in ad spend under management, we build full-funnel strategies that move real metrics—not just impressions.
Struggling to justify your social ad spend? You’re not alone.
OUR PAID SOCIAL MARKETING METHODOLOGY
Most social ads agencies optimize for engagement—we optimize for revenue. As a specialized paid social marketing agency for B2B, Directive reduces waste, drives performance, and proves impact across platforms like LinkedIn and Meta.
251%
Increase in Digital Leads Achieved Through a Full-Funnel Paid Social Strategy
SentinelOne, a cybersecurity leader, partnered with Directive Consulting to revamp its Meta advertising strategy. By deploying full-funnel creative, advanced audience segmentation, and platform optimization, the campaign generated a 251% increase in digital leads—showcasing the power of coordinated execution and B2B-focused paid social.
Read the Case Study
Paid Social Services Engineered for B2B Pipeline Growth.
Precision Audience Targeting
Support complex B2B sales cycles with full-funnel strategies across LinkedIn and Facebook. From ABM outreach to mid-funnel engagement, we tailor every touchpoint for conversion.
Full-Funnel Ad Strategy
Shared KPIs, CRM integration, and coordinated messaging that unify your sales and marketing teams — aligning every effort around the right accounts and real pipeline goals.
Attribution & ROI Visibility
Generic agencies track clicks. We track revenue. Real-time dashboards connect effort to pipeline, giving you clear insight into what’s working—and where to optimize.
CRM + Platform Integration
From Salesforce to HubSpot and beyond, our campaigns plug into your full martech stack. Expect seamless alignment across platforms and teams, with paid social built to support real business goals.
Advanced Attribution Modeling
We implement multi-touch attribution to uncover how each ad influences the buyer journey—enabling smarter decision-making and more accountable campaign reporting.
Predictive Budget Allocation
Our strategies leverage forecasting and historical performance data to guide ad spend—maximizing efficiency while scaling what works.
Full Creative & Campaign Ownership
From concept to execution, we own the entire process. Our in-house team handles creative development, testing, and iteration without relying on external approvals.
Platform-Agnostic Execution
Whether it’s LinkedIn, Meta, X (formerly Twitter), YouTube, or Reddit—we meet your audience wherever they engage, with channel-specific strategies that convert.
Sales & Marketing Alignment
Our campaigns are built in partnership with your sales org. We ensure shared KPIs, unified messaging, and integrated workflows that drive results across the funnel.
Real ROI from Paid Social Media.
I’ve seen improvement in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work. Everything is going up. We were getting results I could brag about within 60 days.”
Shaun Black Director of Global Marketing at Aegis 
Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward
Jose Bormey, Head of Digital MarketingManta (previous role) 
Extremely satisfied with our account team. They’ve continued to step up to the plate and adapt to our brand’s evolving needs. I’ve already recommended Directive to other companies and will continue to.
Lawrence Gross, Director of Digital MarketingEden Health 
Working with Directive has been one of the best marketing decisions I’ve made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my roles that need more focus and attention. Their partnership has been invaluable.
Kelly Pugh, Director of Demand GenZapproved 
Why Most Social Media Advertising Companies Fail in B2B
Unclear or incomplete performance metrics
Most agencies stop at impressions and CTRs—Directive connects every ad to pipeline so you always know what’s actually driving revenue.
Wasted budget due to overly broad targeting
We cut spend on non-buyers by using firmographic, technographic, and intent data to zero in on real decision-makers—not random followers.
Agencies optimizing for engagement instead of revenue
Vanity metrics don’t close deals—we optimize campaigns for quality leads, opportunity creation, and booked revenue, not likes and comments.
Pressure to prove ROI without data you trust
We give you CRM-integrated dashboards with multi-touch attribution—so you can prove ROI in the boardroom with confidence, not guesswork.
Turn Paid Social into a Revenue-Driving Engine
Your Strategic B2B Paid Social Partner
As a focused B2B paid social media agency managing over $150 million in ad spend annually, we help you move beyond vanity KPIs and into measurable revenue impact.
Unlike a general ads agency, we don’t just launch campaigns—we build growth engines. With over 100 strategists globally, Directive’s specialized team acts as your B2B LinkedIn marketing agency, Meta ads agency, and strategic partner all in one.
Dive Deeper into Paid Social Marketing.
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How to Choose a Paid Social Agency: Is Directive Right for You?
Partnering for Growth
Directive is built for B2B SaaS and technology companies ready to scale with a paid social ad agency. We’re the right partner if you’re looking for a LinkedIn advertising agency that aligns with your ABM strategy, or if you’re a growth-stage or enterprise marketer under pressure to prove ROI. Our clients are brands that prioritize data-driven decision-making and demand more than just impressions—they want revenue.
Let’s elevate your Paid Social strategy.
Tired of paying for paid social leads that don’t convert? We’ll run a custom audit to uncover wasted spend, sharpen your targeting, and drive meaningful pipeline growth. Let’s align your campaigns to what matters—pipeline, revenue, and real business impact.
