REVENUE OPERATIONS AGENCY FOR B2B

Predictable revenue starts with sophisticated revenue operations.

Align your organization around processes and tech that drive efficiency and revenue growth across your entire operation.

Optimize processes and tech to boost marketing and sales performance

Our Revenue Operations Methodology

We align your organization around processes and tech that improve the performance of your day-to-day marketing and sales teams.

You’ll get more clarity, consistency, and control around your marketing and sales goals.

Our customer-led revenue operations ensure your data’s reliability and your tech stack’s utility. With better visibility into your campaigns, we can identify, prioritize, and execute on the most profitable opportunities.

As an extension of your operations team, we provide hands-on support for lifecycle stages, scoring, routing, ABM/ABX and reporting – with full integration of your Marketing Automation Platform and Customer Generation Management Tools.

38%

Increase of 4.3 million impressions from Q3 to Q4

Sumo Logic partnered with Directive to boost its market presence in sub-industries like cloud security and cybersecurity. Directive’s strategy focused on increasing brand awareness and organic traffic through targeted content, including a comprehensive glossary for top-of-funnel audiences and application-based content for bottom-of-funnel buyers.

Read the Case Study

Drive more marketing revenue and close more deals, efficiently.

OUR SERVICES

Revenue operations is the backbone of data-backed, high-performing marketing campaigns and sales teams.

MAP & CRM Audit & Optimization

Setup your MAP and CRM for optimal usability and data accuracy to unite your marketing and sales teams.

Lifecycle
Visualization

Find and fix lifecycle leaks across the entire bowtie funnel to maximize conversions and LTV:CAC.

Attribution & Reporting

Get clearer visibility into your marketing and sales efforts to gain an understanding of where you should be allocating budget and resources, backed by data.

Scoring & Routing

Optimize your pipeline management with comprehensive scoring and routing that your sales team will love you for.

Integrations and ABM/ABX

Get hands-on support for ABM with full integration of your MAP and CRM.

Pipeline Nurture & Email Campaigns

Support the execution, planning and optimizations of nurture and email campaigns within your MAP.

Optimize your marketing and sales investments, from your tech stack to your ad spend.

Revenue operations for SaaS

Our Customer Generation approach to revenue operations informs the processes, automations, and programs that lead to success.

Build a leak-proof lifecycle funnel.

Patch up and prevent lifecycle leaks from awareness to conversion and beyond. Marketing performance is continuously optimized by the insights we collect from targeting, conversion tracking, and lead scoring.

Build your MOPs strategy

Place your ad spend where the ROI is.

Accurate financial modeling helps us understand which campaigns and channels are driving the most revenue. This allows you to confidently allocate budget with the data to back you up.

Turn your MAP into a performance multiplier.

We set your systems up to compliment your business processes, increase deal velocity, align teams, and magnetize your ICP to your brand.

See how Arctic Wolf increased Closed/Won revenue 109% QoQ

Enrich Paid Media and SEO with pipeline visibility.

Standardize your data collection, enrichment, and visualization. This allows you to assess CRM and marketing automation data links, enable Closed/Won Analysis and Funnel Metric reporting, and more.

I loved our account team and Gabby was absolutely amazing. Directive helped us drive significant traffic growth over the last four years and has been a grade-A partner. Our decision to leave was primarily based on budget considerations (we had to reduce our agency budget) and, secondarily to get a fresh set of eyes on our strategy and tactics after a long engagement with Directive. You'll hear from me again and I highly recommend Directive to anyone who asks!

Owen RayInvoca