REVENUE OPERATIONS AGENCY FOR B2B

Predictable revenue starts with sophisticated revenue operations.

Struggling with siloed teams, inconsistent data, or underutilized tech? Align marketing, sales, and CS to unlock efficient, scalable revenue growth.

Optimize processes and technology to boost sales and marketing performance.

Our Revenue Operations Methodology

Our Revenue Operations services focus on unifying your organization’s processes and technology to enhance the performance of your marketing and sales teams. You’ll get more clarity, consistency, and control around your marketing and sales goals.

By ensuring data reliability and maximizing the utility of your tech stack, we provide better visibility into your campaigns, allowing you to identify, prioritize, and execute on the most profitable opportunities.

As an extension of your operations team, we offer hands-on support for lifecycle stages, scoring, routing, ABM/ABX, and reporting—with full integration of your Marketing Automation Platform (MAP) and Customer Relationship Management (CRM) tools.

New Customers Acquired by Reactivating Dormant Leads

Growlink faced challenges with dormant leads and lacked a structured engagement strategy. By partnering with Directive, they implemented segmented workflows and targeted messaging, resulting in 32 new opportunities and 23 acquired customers. This approach revitalized their lead management and significantly boosted revenue.

Read the Case Study

Our Revenue Operations Services

OUR SERVICES

Revenue operations is the backbone of data-backed, high-performing marketing campaigns and sales teams. We help unify siloed teams, connect inconsistent data, and fully activate your technology stack to build a cohesive, insight-driven strategy that improves execution and drives growth across your entire organization.

MAP & CRM Audit & Optimization

Ensure your marketing automation and CRM systems are configured for optimal usability and data accuracy, uniting your marketing and sales teams.

Lifecycle
Visualization

Identify and address lifecycle leaks across the entire funnel to maximize bowtie conversions and improve LTV:CAC ratios.

Attribution & Reporting

Gain clearer visibility into your marketing and sales efforts with data-backed insights to inform budget and resource allocation.

Scoring & Routing

Optimize pipeline management with comprehensive lead scoring and routing strategies that enhance sales efficiency.

Integrations and ABM/ABX

Implement and manage integrations that support account-based marketing and experience initiatives, aligning efforts across platforms.

Nurture & Email Campaigns

Plan, execute, and optimize nurture and email campaigns within your MAP to engage leads effectively throughout the customer journey.

Why Does Revenue Operations Matter for B2B?

Our Revenue Operations Execution

Revenue Operations (RevOps) is the strategic alignment of your marketing, sales, and customer success teams under a unified goal: predictable, scalable revenue growth. Instead of siloed departments operating independently, RevOps integrates processes, data, technology, and reporting across the customer lifecycle.

A well-executed RevOps strategy provides:

Unified Data: One source of truth for all revenue-related information
Operational Efficiency: Improved workflows through automation and process optimization
Faster Insights: Quicker, more actionable reporting across all go-to-market teams
Customer Experience: Seamless journeys from first touch through retention

Whether you’re scaling an enterprise or optimizing mid-market operations, RevOps is the key to unlocking your next phase of sustainable growth.

Did You Know Directive is a Certified HubSpot Partner?

CERTIFIED HUBSPOT PARTNER

As a certified HubSpot Solutions Partner, Directive does more than set up your CRM — we transform HubSpot into a go-to-market growth engine. That means custom architecture, automation, and attribution built for pipeline velocity, not platform maintenance.

Strategic onboarding built for scale

We design and implement HubSpot around your unique sales process, buying stages, and revenue goals to ensure faster time to value.

Automation that drives pipeline

From lead scoring to lifecycle routing, we build logic that reduces manual work and speeds conversion across every stage.

Attribution that connects to revenue

Our team delivers custom reporting tied to revenue outcomes, not vanity metrics, so every campaign has a measurable impact.

Integrated platforms with no data gaps

We sync tools like Salesforce, Clearbit, and ZoomInfo to deliver clean, unified data across your stack.

HubSpot as a growth engine, not just a CRM

With Directive, you get more than a platform partner. You get RevOps architects who turn HubSpot into a revenue operating system.

Hands-Free HubSpot Execution

From ongoing HubSpot admin to RevOps troubleshooting and dashboard upkeep, our team acts as your in-house HubSpot operator. No handoffs. No platform fatigue. Just sustained execution and GTM confidence.

The common B2B growth challenges RevOps solves:

Disconnected systems causing data inconsistencies

Teams operate from a unified data layer, with clean, synced insights across the stack.

Misaligned handoffs between marketing and sales

Leads move smoothly through the funnel with clear ownership and airtight handoffs.

Reporting that doesn’t connect efforts to revenue

Every campaign ties directly to pipeline with full-funnel visibility from click to close.

Missed opportunities due to lifecycle gaps

No lead slips through the cracks — every stage, system, and team stays aligned.We create content built to rank and convert. Every piece is crafted to influence real buyers and drive pipeline.

Optimize your marketing and sales investments, from your tech stack to your ad spend.

Revenue operations

Our Customer Generation approach to revenue operations informs the processes, automations, and programs that lead to success.

Build a leak-proof lifecycle funnel.

Patch up and prevent lifecycle leaks from awareness to conversion and beyond. Marketing performance is continuously optimized by the insights we collect from targeting, conversion tracking, and lead scoring.

Build your MOPs strategy

Place your ad spend where the ROI is.

Accurate financial modeling helps us understand which campaigns and channels are driving the most revenue. This allows you to confidently allocate budget with the data to back you up.

Turn your MAP into a performance multiplier.

We set your systems up to compliment your business processes, increase deal velocity, align teams, and magnetize your ICP to your brand.

See how Arctic Wolf increased Closed/Won revenue 109% QoQ

Enrich Paid Media and SEO with pipeline visibility.

Standardize your data collection, enrichment, and visualization. This allows you to assess CRM and marketing automation data links, enable Closed/Won Analysis and Funnel Metric reporting, and more.

Directive helped us drive significant traffic growth over the last four years and has been a grade-A partner.

Owen RayDirector of Marketing, Invoca

We love our account team and feel we consistently get strong recommendations, results, and project management.

Emily McMichaelDirector of Marketing Operations, iCIMS

I can not speak highly enough of Directive and what they've done to help with our HubSpot implementation. They are incredibly knowledgeable, helpful, and quick to respond if I have any questions. They've made the process of moving into HubSpot easy and we've implemented things faster because of them. They also come to each meeting with new ideas and things to try out that have helped us accomplish a lot. Thank you to the Directive team, especially Ishaan and Kristina!

McKenna KosterRevenue Operations Manager at MyAdvice

Directive has been a big help with lead gen strategies - creating several TAMs, outreach, etc. I also hired them to help with marketing ops which has helped clean up my funnel campaign management, hone in our lead attribution and build a solid reporting/analytics dashboard. They have been a solid extension of my team!

Anna EnerioHead of Marketing at Frequence

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Ready to align your teams and accelerate revenue?

Partner with Directive Consulting to transform your revenue operations strategy. Align your processes, technology, and teams to drive predictable and sustainable growth.

REVENUE OPERATIONS AGENCY FOR B2B

Predictable revenue starts with sophisticated revenue operations.

Optimize processes and technology to boost sales and marketing performance.