Danielle Boone

Danielle Boone is the Head of Paid Media at Directive, where she leads the strategy, vision, and innovation behind the agency’s paid media practice. She’s passionate about helping clients win, building high-performing teams, and pushing the industry forward with smarter, data-driven strategies. Her focus is on making sure Directive’s paid media approach stays ahead of the curve and delivers real impact. Outside of work, you’ll probably find her trying out a new recipe, spending time outdoors with her family, or getting lost in a great book.