Olivia Ross is a Performance Creative Designer and CRO Strategist at Directive, bringing 15+ years of experience designing high-converting landing pages and digital campaigns for B2B technology and SaaS brands. Her work lives at the intersection of visual craft and conversion strategy, combining strong design fundamentals with user behavior research, A/B testing, and iterative optimization to build pages that don’t just look right, but measurably move the needle.
Before rejoining Directive, Olivia ran her own freelance design and CRO practice, serving 100+ clients across fintech, healthcare, and technology, with conversion lifts ranging from 25% to 450%. She has published work on Moz and Unbounce and has been a guest on the Conversion Sciences podcast.
Based in Southern California, Olivia is a mom of two boys who channels her eye for design into interior decorating at home and unwinds with a good fantasy or RPG game when the boys are in bed.