MARKETPLACE ADVERTISING AGENCY FOR B2B
Turn Marketplace Ad Spend Into Profitable Revenue, Not Vanity ROAS.
Marketplace Advertising That Starts with Margin, Not a Campaign Plan
Most marketplace advertising starts with a campaign and hopes the math works out. We start with the financial model. Our DiscoverabilityOS methodology sizes contribution margin by SKU first, so we know which products to advertise, which to exclude, and which to route to RFQ before a single dollar moves.
This page is the advertising-focused expression of our broader Marketplace capability, the part that turns Amazon, Walmart, and retail media spend into profit you can defend to a CFO. The outcome is not a higher ROAS screenshot. It is qualified revenue at a margin that holds up.
Ad Budgets Are Pouring into the Marketplaces, Whether You're Ready or Not
EMARKETER, US Retail Media Ad Spending Forecast, 2024
Directive’s Approach to Marketplace Advertising
HOW IT WORKS
Our Comprehensive Marketplace Services
Amazon Advertising
Feed & Catalog Architecture
Buy Box & Pricing Control
Marketplace Content & Listings
Profitability & Measurement
Our Process & Impact
The Marketplace Advertising Problems We Solve.
ROAS that hides a margin problem
A 5:1 ROAS feels like a win, but on a thin-margin SKU it can still lose money on every order. We model contribution margin before launch, so spend targets the products that build profit.
Consumer tactics on a B2B catalog
Most agencies optimize listings for product names, while your buyers search by part number and spec. We build campaigns and content for how B2B procurement actually buys.
Ad spend into listings you don't control
Without the Buy Box, and with MAP violations and channel conflict, paid clicks send buyers to a broken purchase path. We fix feed and catalog control before scaling a dollar of spend.
No line from spend to revenue
Another dashboard nobody owns leaves leadership unsure what marketplace ads return. We connect spend to margin and influenced pipeline through Stratos, so the investment is defensible.
A 5:1 ROAS feels like a win, but on a thin-margin SKU it can still lose money on every order. We model contribution margin before launch, so spend targets the products that build profit.
Most agencies optimize listings for product names, while your buyers search by part number and spec. We build campaigns and content for how B2B procurement actually buys.
Without the Buy Box, and with MAP violations and channel conflict, paid clicks send buyers to a broken purchase path. We fix feed and catalog control before scaling a dollar of spend.
Another dashboard nobody owns leaves leadership unsure what marketplace ads return. We connect spend to margin and influenced pipeline through Stratos, so the investment is defensible.
Frequently Asked Questions About Marketplace Advertising
What does a marketplace advertising agency do?
How is B2B marketplace advertising different from consumer ecommerce?
Which marketplaces and ad types do you manage?
How do you measure marketplace advertising success?
How is this different from your marketplace agency service?
Make Your Marketplace Ad Spend Defensible
Marketplace advertising should grow profit, not just revenue. Partner with Directive to run Amazon, Shopify, Walmart, and retail media advertising tied to margin, with the catalog control and measurement to prove it.
