Product Feed Management Agency for B2B
Built For Manufacturers and Distributors Selling at Scale
Your product data drives shopping and marketplace performance. Directive Commerce audits, builds, and governs B2B feeds so catalogs stay findable and conversion-ready across channels.
Feed Management Built for B2B Catalog Complexity.
Most feed management stops at technical cleanup. That approach breaks down quickly for B2B catalogs with thousands of SKUs and product data pulled from systems never built for commerce.
Directive Commerce builds feed infrastructure around how buyers search, then governs it as pricing, products, and platform requirements change.
Your Buyers Are Searching for Products in Places Your Feed Can't Reach
B2B buyers increasingly resolve product questions, compare specifications, and build shortlists inside AI tools before ever speaking with sales.
Nearly all B2B buyers now use generative AI tools during the purchase process and most manufacturer product data wasn’t built for it. B2B feeds are typically structured for Google Shopping eligibility: correct GTINs, mapped attributes, compliant pricing.
That is necessary but no longer sufficient. AI answer engines need semantic richness, contextual attributes, and the kind of specification depth that rarely makes it out of an ERP export. The feed architecture decisions you make today determine whether your products get surfaced in the research environments your buyers are already using.
Directive’s Approach to Product Feed Management
HOW IT WORKS
Build a Feed System That Keeps Your Catalog Ready to Sell
Feed Health Audit
Title and Attribute Optimization
GTIN and MPN Enrichment
Custom Label Architecture
Multi-Channel Feed Syndication
Feed Governance and Monitoring
Make Feed Performance More Durable
OUR PROCESS & IMPACT
The Product Feed Management Problems We Solve.
Most B2B manufacturers are advertising on top of product data exported from an ERP or PIM designed for internal operations, not marketplace performance.
The result is incomplete attributes, missing identifiers, flat catalog architecture, and no pricing logic.
Your Feed Has Never Been Audited
Most B2B companies set up a feed at launch and haven't touched it since. Platform requirements change, catalog data drifts, and Merchant Center disapprovals accumulate quietly. Directive starts every engagement with a full feed health diagnostic so you know exactly what's costing you eligibility and performance.
Your Product Titles Are Written for Internal Systems, Not Buyers
B2B buyers search by part number, spec, voltage, thread pitch, and compatibility. Directive rebuilds product titles for the queries your procurement buyers are actually using.
You're Advertising the Wrong SKUs
Without treatment logic, campaigns spend across your entire catalog regardless of margin, competitiveness, or strategic fit. Directive builds a SKU segmentation framework that identifies which products to advertise, which to route to RFQ, and which to exclude entirely.
Your Feed Is One Channel, Not a Cross-Channel Foundation
Most agencies build a feed for Google Shopping and stop. B2B manufacturers need product data that performs across Google, Microsoft, Amazon Business, and distributor portals simultaneously. Directive builds feed infrastructure designed for multi-channel syndication from a single governed source.
Most B2B companies set up a feed at launch and haven't touched it since. Platform requirements change, catalog data drifts, and Merchant Center disapprovals accumulate.
Directive starts every engagement with a full feed health diagnostic so you know exactly what's costing you eligibility and performance.
B2B buyers search by part number, spec, voltage, thread pitch, and compatibility.
Directive rebuilds product titles for the queries your procurement buyers are actually using.
Without treatment logic, campaigns spend across your entire catalog regardless of margin, competitiveness, or strategic fit.
Directive builds a SKU segmentation framework that identifies which products to advertise, which to route to RFQ, and which to exclude entirely.
Most agencies build a feed for Google Shopping and stop. B2B manufacturers need product data that performs across Google, Microsoft, Amazon Business, and distributor portals simultaneously.
Directive builds feed infrastructure designed for multi-channel syndication from a single governed source.
Frequently Asked Questions About Product Feed Management
How is B2B product feed management different from B2C?
Why do GTINs and MPNs matter for Google Shopping performance?
Should we use a product feed management tool or an agency?
How often should B2B product feeds be governed?
Can product feeds support RFQ-based or quote-only products?
Your Feed Is the Foundation. Build It Right.
B2B manufacturers running Shopping and marketplace ads on top of incomplete, ungoverned product data are compounding waste with every dollar they spend. Directive Commerce audits, builds, and governs the feed infrastructure that makes advertising worth running.
