Product Feed Management Agency for B2B
Management for Manufacturers and Distributors Selling at Scale
Feed Management Built for B2B Catalog Complexity.
Most feed management work is treated as a one-time technical cleanup. Fix the errors, upload the feed, move on. For a B2B manufacturer with 30,000 SKUs sourced from an ERP that was never designed for commerce, that approach fails fast.
Directive Commerce builds feed infrastructure around how B2B buyers actually search: by part number, spec, compatibility, material, and certification. We enrich product data with the GTINs, MPNs, attributes, and taxonomy structure that Shopping platforms need to serve your catalog to the right buyer at the right moment. Then we govern it. Feeds degrade as pricing changes, SKUs are added, and platform requirements shift. Ongoing governance is what separates a feed that performs from a feed that slowly stops working.
Your Buyers Are Searching for Products in Places Your Feed Can't Reach
Directive’s Approach to Product Feed Management
HOW IT WORKS
Our Comprehensive Feed Management Services
Feed Health Audit
Title and Attribute Optimization
GTIN and MPN Enrichment
Custom Label Architecture
Multi-Channel Feed Syndication
Feed Governance and Monitoring
Our Process & Impact
HOW IT WORKS
The Product Feed Management Problems We Solve.
Your Feed Has Never Been Audited
Most B2B companies set up a feed at launch and haven't touched it since. Platform requirements change, catalog data drifts, and Merchant Center disapprovals accumulate quietly. Directive starts every engagement with a full feed health diagnostic so you know exactly what's costing you eligibility and performance.
Your Product Titles Are Written for Internal Systems, Not Buyers
B2B buyers search by part number, spec, voltage, thread pitch, and compatibility. Directive rebuilds product titles for the queries your procurement buyers are actually using.
You're Advertising the Wrong SKUs
Without treatment logic, campaigns spend across your entire catalog regardless of margin, competitiveness, or strategic fit. Directive builds a SKU segmentation framework that identifies which products to advertise, which to route to RFQ, and which to exclude entirely.
Your Feed Is One Channel, Not a Cross-Channel Foundation
Most agencies build a feed for Google Shopping and stop. B2B manufacturers need product data that performs across Google, Microsoft, Amazon Business, and distributor portals simultaneously. Directive builds feed infrastructure designed for multi-channel syndication from a single governed source.
Most B2B companies set up a feed at launch and haven't touched it since. Platform requirements change, catalog data drifts, and Merchant Center disapprovals accumulate quietly. Directive starts every engagement with a full feed health diagnostic so you know exactly what's costing you eligibility and performance.
B2B buyers search by part number, spec, voltage, thread pitch, and compatibility. Directive rebuilds product titles for the queries your procurement buyers are actually using.
Without treatment logic, campaigns spend across your entire catalog regardless of margin, competitiveness, or strategic fit. Directive builds a SKU segmentation framework that identifies which products to advertise, which to route to RFQ, and which to exclude entirely.
Most agencies build a feed for Google Shopping and stop. B2B manufacturers need product data that performs across Google, Microsoft, Amazon Business, and distributor portals simultaneously. Directive builds feed infrastructure designed for multi-channel syndication from a single governed source.
Frequently Asked Questions About Product Feed Management
How is B2B product feed management different from B2C?
Why do GTINs and MPNs matter for Google Shopping performance?
Should we use a product feed management tool or an agency?
How often should B2B product feeds be governed?
Can product feeds support RFQ-based or quote-only products?
Your Feed Is the Foundation. Build It Right.
B2B manufacturers running Shopping and marketplace ads on top of incomplete, ungoverned product data are compounding waste with every dollar they spend. Directive Commerce audits, builds, and governs the feed infrastructure that makes advertising worth running.
