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Client Examples
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Author name: Kristina Brown

Kristina Brown is a seasoned Marketing Operations pro with a proven track record in optimizing sales processes and integrating technology solutions such as HubSpot SalesHub. At Directive, Kristina has been instrumental in harmonizing sales and marketing teams to enhance collaboration and efficiency. Her expertise in implementing comprehensive sales and marketing tools has led to significant improvements in lead management, deal tracking, and overall performance. Kristina is passionate about empowering clients to achieve peak productivity through streamlined systems and data-driven strategies.

Revenue Operations

HubSpot Tips: Updating Your Lead Scoring Strategy

Kristina Brown / April 9, 2025

If you haven’t reviewed your lead scoring model or operational workflow strategy this quarter, now is the time. In 2025,

Nurture Stream Strategy

Inbound Marketing, Strategy

Your Leads Will Bounce Without a Nurture Stream Strategy

Kristina Brown / August 22, 2024

Introduction Nurture streams might just be the game-changer your marketing strategy needs. Think of nurture streams as a way to

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