Crazy Egg vs. Hotjar: Which Heatmaps are Warmer for SEO?

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Author: Lizzie Davey

Crazy Egg vs. Hotjar: Which Heatmaps are Warmer for SEO?

Imagine the possibilities you can unlock if you could read your customers’ minds and deliver tailored experiences. While brain-reading technologies are still in the works, monitoring user behavior through heatmaps is a viable alternative for brands. User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate. By […]

Lizzie Daveyin
April 22, 2022

Google Analytics KPIs SaaS Websites Need To Track

Key performance indicators (KPIs) are the building blocks that measure the success of your marketing strategy. These metrics present the bigger picture of your campaigns while pinpointing what’s working and what’s not.  When we talk about KPIs, Google Analytics (GA) tops the chart as a versatile tool to objectively monitor and measure website performance. It […]

Lizzie Daveyin
April 22, 2022

The (Proper) Google Tag Manager

Using third-party advertising services and web analytics systems means getting technical and adding code to your site. If you’re not a developer, the thought can be incredibly overwhelming–which is where Google Tag Manager comes into play. The tool was created especially to help webmasters manage their tags and easily implement third-party tracking codes.   SaaS brands […]

Lizzie Daveyin
April 21, 2022

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