16 Best CTV Advertising Agencies for B2B Brands That Want TV to Pull Its Weight

The State of CTV Advertising for B2B in 2026

CTV advertising has graduated from experimental budget line to serious media channel, and B2B brands are starting to treat it accordingly. The appeal is obvious: premium video placements, more precise audience targeting, and the ability to reach buying committees outside the crowded search and social auctions where every competitor is fighting for the same intent signals. Done well, CTV gives B2B marketers a way to build familiarity before demand is obvious and stay visible while accounts move through long, multi-stakeholder buying cycles.

The challenge is that connected TV does not become accountable just because it is digital. Too many campaigns still get planned like traditional TV, measured like upper-funnel brand activity, or bought like leftover programmatic inventory with a nicer screen attached. For B2B companies, that is not enough. The right CTV advertising agency should understand audience quality, account-level targeting, creative sequencing, incrementality, pipeline influence, and how video fits into the broader revenue system. Some agencies are TV shops with streaming access. Some are programmatic buyers with CTV inventory. Some are platforms that can activate campaigns but need a stronger strategy layer around them. This list focuses on partners that can help B2B and growth-focused teams use CTV as more than a visibility play, turning premium video into a measurable channel that actually pulls its weight.

TL;DR: Top CTV Advertising Agencies

1. Directive is the best CTV advertising agency for B2B companies that need connected TV tied to pipeline, revenue, and full-funnel performance. The agency connects CTV to paid media, programmatic, lifecycle strategy, performance creative, CRO, and RevOps, making it strongest for SaaS, tech, and B2B teams that need more than a polished awareness campaign.
2. Marketing Architects is a strong fit for brands that want performance TV strategy across both streaming and linear. Its model is useful for advertisers moving into TV for the first time or expanding CTV with a partner that understands media planning, creative, testing, and response measurement.
3. Tatari is best for advertisers that want a platform-led approach to TV buying and measurement. Its convergent TV platform helps teams plan, buy, manage, and measure campaigns across streaming, linear TV, and online video with stronger performance visibility.
4. Goodway Group is a strong independent media partner for advertisers that want CTV managed within a broader programmatic strategy. Its audience-led approach makes it a good fit for brands that need disciplined targeting, buying, optimization, and omnichannel campaign execution.
5. MiQ is a good option for brands that want data-led CTV activation connected to a wider programmatic media strategy. The company is strongest for teams with complex audience segments, multiple markets, or cross-channel campaigns that require deeper audience intelligence and analytics.

Key Advantages of Working With a B2B CTV Advertising Agency

A strong B2B CTV advertising agency does not treat connected TV like a shinier version of traditional television. It builds the channel around the realities of B2B growth: long sales cycles, niche audiences, buying committees, retargeting paths, CRM visibility, and revenue accountability. The right partner helps define who should see the message, why they should care, what should happen after exposure, and how CTV performance should be evaluated beyond surface-level media metrics. That is the difference between a campaign that looks good in a recap deck and a channel that earns its place in the budget.

CTV Creates Reach Without Abandoning Audience Discipline

B2B brands need reach, but they cannot afford broad exposure that ignores fit. CTV gives companies a way to reach executives, practitioners, technical evaluators, finance leaders, and category researchers in premium video environments while still applying audience data, account intelligence, and segmentation. A strong agency uses that precision to build familiarity with the right market before buyers raise their hands in search, paid social, or sales conversations. For complex categories where trust is built over time, that early exposure can make lower-funnel channels work harder.

Measurement Becomes More Useful When It Is Connected to Revenue Signals

CTV reporting should not end with impressions, reach, completion rates, and a brand lift chart. Those metrics can show whether the media was delivered, but they rarely prove whether the campaign helped the business. A strong B2B agency connects CTV exposure to site engagement, retargeting audience growth, account movement, pipeline influence, assisted conversions, and downstream performance across paid media and lifecycle campaigns. Just as importantly, it sets realistic measurement expectations so leadership understands what can be directly attributed, what should be modeled, and what should be judged through the broader revenue system.

Creative Is Built for the Buying Committee, Not Just the Screen

B2B CTV creative has to do more than look polished. It needs to make a complex product, category, or pain point memorable enough for multiple stakeholders to recognize later in the buying journey. The best agencies help translate technical differentiation into simple, useful messaging that speaks to the right audience segment and buying stage. That might mean executive-level proof for decision-makers, practical problem framing for operators, or credibility signals for teams evaluating risk. When creative is built this way, CTV becomes more than a reach vehicle. It becomes a demand-shaping tool.

CTV Performs Best When It Feeds the Full Funnel

Connected TV is rarely strongest as a standalone campaign. Its value increases when exposed audiences flow into retargeting, paid search, paid social, content journeys, lifecycle programs, and sales follow-up strategy. For B2B companies, that means the agency needs to understand how CTV interacts with CRM data, RevOps, lead quality, account progression, and pipeline reporting. Without that connection, CTV can sit beautifully on a media plan while doing very little for the actual growth model. With the right structure, it becomes a channel that supports awareness, demand creation, and conversion efficiency at the same time.

1. Directive

Best for B2B CTV tied to pipeline and revenue

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Directive is the best CTV advertising agency for B2B companies that want connected TV tied to pipeline, revenue, and measurable growth. Unlike agencies that treat CTV as a standalone awareness channel, Directive connects streaming media to the broader go-to-market system across paid media, programmatic, content, performance creative, lifecycle marketing, CRO, and revenue operations. That structure makes the agency especially valuable for SaaS, tech, and B2B companies with long sales cycles, complex buying committees, and pressure to prove how media influences revenue. CTV becomes more than a premium placement strategy. It becomes a way to build familiarity with the right accounts, support retargeting, improve channel efficiency, and create measurable buyer movement across the funnel.

Directive is strongest for teams that need CTV to work with the channels already responsible for demand generation, not sit off to the side as a glossy brand buy. The agency brings together audience strategy, media execution, creative testing, reporting, and RevOps alignment so campaigns can be evaluated against business outcomes instead of surface-level delivery metrics. That matters for B2B brands because CTV performance is rarely captured in one simple attribution model. It has to be understood through account engagement, site behavior, retargeting pool growth, pipeline influence, and assisted conversion paths. Directive’s model is built for that level of accountability.

Programmatic Services: CTV Advertising, Programmatic Display, Programmatic Video, Audience Targeting, Retargeting, Campaign Strategy, Media Buying, Measurement, Optimization

All Services: Programmatic, Paid Media, Content, Performance Creative, Revenue Operations, Startups, PR, Influencer, Organic Social, Paid Social, Marketplace, Lifecycle Marketing, Shopping

Standout Clients: Adobe, Amazon, ZoomInfo

Best For: B2B and SaaS companies that want CTV connected to pipeline, revenue, and full-funnel performance.

Why Choose Directive:

• Directive is built for B2B growth teams that need media strategy tied to qualified demand, not vanity reach.
• Directive connects CTV to paid media, RevOps, lifecycle strategy, and pipeline reporting.
• Directive brings the programmatic, creative, conversion, and measurement depth needed to make CTV accountable.

2. Marketing Architects

Best for performance TV strategy across streaming and linear⁠

Marketing Architects is a performance TV agency with deep experience across linear TV, streaming TV, creative, media buying, and campaign measurement. The agency is a strong fit for advertisers that want television handled by a partner with a clear understanding of how TV planning, reach, frequency, and response measurement work together. Its CTV capabilities are most relevant for brands that want to expand into streaming without losing the discipline of performance-oriented television strategy. Marketing Architects is not simply buying digital video inventory and calling it CTV. Its strength is helping brands think about TV as a serious media channel with creative, budget, testing, and optimization requirements.

Marketing Architects works best for companies with enough budget to test TV properly and enough patience to optimize performance over time. For B2B advertisers, the agency can be useful when the goal is broad category awareness, executive visibility, or market education in a premium video environment. It may be less specialized for complex B2B pipeline reporting, CRM alignment, or RevOps-led attribution. That means B2B teams should enter the partnership with clear downstream measurement expectations and a defined demand capture plan. Used correctly, Marketing Architects can help brands make the jump from digital-only performance marketing into a more mature TV and streaming strategy.

Services: TV advertising, streaming TV advertising, media buying, creative, campaign strategy, measurement, performance TV planning

Standout Clients: Sur La Table, J.Jill, Trust & Will

Best For: Brands that want a performance TV partner with strong streaming and linear TV capabilities.

Why Choose Marketing Architects:

• Marketing Architects brings a strong performance TV background to connected TV planning and execution.
• The agency supports both linear TV and streaming TV, which is useful for advertisers testing a broader video strategy.
• Marketing Architects is a practical fit for brands scaling into TV for the first time.

3. Tatari

Best for platform-led TV buying and measurement

Tatari is a convergent TV advertising platform built to help brands plan, buy, manage, and measure campaigns across linear TV, streaming TV, and online video. It is one of the more recognizable names in the modern performance TV category, especially for advertisers that want more transparency into how TV campaigns are performing. Tatari’s platform-led model gives marketers tools for media planning, campaign optimization, and measurement across a fragmented TV environment. That makes it useful for brands that want CTV to feel less like a black box and more like an accountable media channel. Its biggest strength is infrastructure: giving advertisers a clearer way to manage TV and streaming campaigns with performance signals attached.

Tatari works best for teams that have the budget, media sophistication, and internal resources to treat TV as a serious growth channel. For B2B advertisers, the platform can support CTV activation and measurement, but it may need to be paired with a stronger strategy layer for lifecycle marketing, RevOps, and pipeline attribution. The platform is a strong fit when the core need is campaign management, buying efficiency, and TV-specific analytics. It is less ideal for teams that need a fully integrated B2B demand generation partner to own strategy across the entire revenue engine. For companies with the right internal team, Tatari can provide useful control over the mechanics of performance TV.

Services: TV advertising, streaming TV advertising, media buying, campaign planning, measurement, analytics, creative support

Standout Clients: Calm, Chime, Vuori

Best For: Growth-stage and enterprise advertisers that want a platform-driven approach to TV and CTV measurement.

Why Choose Tatari:

• Tatari offers a strong convergent TV platform for managing campaigns across linear and streaming environments.
• The platform is built for TV measurement, optimization, and media visibility.
• Tatari is useful for advertisers that want to treat TV as a performance channel.

4. Goodway Group

Best for independent programmatic media execution

Goodway Group is an independent digital media agency with deep roots in programmatic advertising, audience strategy, and omnichannel campaign execution. Its CTV capabilities fit naturally into a broader media approach that includes targeting, buying, optimization, and analytics across digital channels. The agency is a good option for advertisers that want connected TV managed alongside programmatic display, video, and other paid media investments. Goodway’s independent model can be appealing for brands that want experienced media execution without defaulting to a massive holding company agency. Its strongest value comes from helping advertisers structure CTV as part of a disciplined, audience-led media plan.

Goodway Group is especially useful for teams that already have a clear growth strategy and need skilled media operators to execute it well. Its programmatic background makes it a strong fit for campaigns that require thoughtful audience targeting, efficient buying, and ongoing optimization. For B2B teams, the main consideration is making sure the measurement framework goes beyond media delivery and connects to account movement, pipeline influence, and downstream engagement. Goodway can support the media layer, but B2B brands should be intentional about how CTV connects to sales and lifecycle strategy. When those pieces are aligned, Goodway can be a strong partner for omnichannel campaign execution.

Services: Programmatic advertising, CTV advertising, paid media, audience strategy, analytics, retail media, omnichannel media

Standout Clients: Kubota, Bayer, Anytime Fitness

Best For: Advertisers that want independent programmatic media expertise with CTV included in the mix.

Why Choose Goodway Group:

• Goodway Group brings strong independent media buying experience to CTV and programmatic campaigns.
• The agency has deep programmatic expertise for audience-led media execution.
• Goodway Group is a good fit for advertisers that need omnichannel campaign management.

5. MiQ

Best for data-led CTV audience activation

MiQ is a programmatic media partner known for data, analytics, audience intelligence, and omnichannel activation. Its CTV capabilities sit inside a broader model built around understanding audiences, activating media across channels, and optimizing campaigns through data-led insights. MiQ is a strong option for advertisers that want CTV connected to a larger programmatic and media intelligence strategy. The company is especially relevant for brands managing complex audience segments, multiple markets, or cross-channel performance goals. Its value is less about traditional creative development and more about using data to make media activation sharper.

MiQ works best for brands that already have a defined go-to-market strategy and need a partner to help translate that strategy into programmatic execution. For B2B companies, the fit is strongest when the audience definition is clear and the team needs support activating CTV against specific segments or markets. MiQ can help connect CTV to broader media orchestration, but teams may still need additional support for messaging, lifecycle strategy, and pipeline reporting. The agency is a good fit for sophisticated marketing teams that want more analytical depth in their media programs. When paired with strong internal strategy, MiQ can make CTV a more targeted and measurable part of the media mix.

Services: Programmatic advertising, CTV advertising, audience intelligence, media activation, analytics, omnichannel strategy

Standout Clients: Lenovo, Microsoft, Under Armour

Best For: Brands that want data-led programmatic CTV campaigns with cross-channel activation.

Why Choose MiQ:

• MiQ brings a strong data and analytics orientation to programmatic CTV strategy.
• The company is useful for brands with complex audience targeting needs.
• MiQ can support CTV as part of a larger omnichannel activation strategy.

6. Pathlabs

Best for managed CTV and programmatic execution support

Pathlabs is a managed media execution partner that supports agencies and brands across programmatic, paid media, CTV, and campaign operations. The company is built for teams that need experienced media support without expanding a large in-house buying function. Its model is practical, execution-focused, and useful for organizations that need campaigns launched, monitored, optimized, and reported on with fewer internal bottlenecks. Pathlabs is not trying to be a traditional brand agency. Its value is in helping teams manage the operational complexity of paid media and programmatic execution.

Pathlabs is strongest for teams that know what they are trying to accomplish but need additional executional horsepower to get campaigns live and keep them running smoothly. For CTV, that can mean support with media operations, buying, optimization, reporting, and coordination across a larger paid media plan. The company is not the best fit for brands looking for a heavy strategic repositioning partner or a full B2B revenue architecture engagement. Its value is more practical: helping lean teams move faster without letting campaign management become a bottleneck. B2B companies should bring a clear measurement framework so the execution connects back to account engagement, pipeline influence, and sales priorities.

Services: Programmatic advertising, CTV advertising, paid media, campaign management, media operations, analytics

Standout Clients: Simantel, CCF, Cayenne 

Best For: Brands and agencies that need managed media execution support for CTV and programmatic campaigns.

Why Choose Pathlabs:

• Pathlabs provides strong managed execution support for teams with limited internal media capacity.
• The company is useful for lean marketing teams that need campaign operations handled efficiently.
• Pathlabs offers practical CTV and programmatic campaign management.

7. AUDIENCEX

Best for mid-market omnichannel media campaigns

AUDIENCEX is an omnichannel media agency that supports brands across programmatic, CTV, paid search, paid social, creative, and analytics. The agency is a good fit for mid-market companies that need channel breadth rather than a narrow single-channel specialist. Its CTV offering works best when connected to a broader performance media plan that includes acquisition, awareness, retargeting, and conversion support. AUDIENCEX can help advertisers coordinate campaigns across multiple buying environments without requiring a massive agency engagement. Its strength is practical media orchestration for brands that need several channels working together.

AUDIENCEX is especially relevant for advertisers that want CTV to complement existing digital programs rather than replace them. For B2B teams, that can be useful when the goal is to expand reach while keeping campaigns connected to paid search, paid social, display, and analytics. The agency’s breadth is an advantage for teams that need coverage across channels, but it also means buyers should clarify how CTV success will be measured. B2B companies should make sure reporting is tied to qualified engagement, account movement, and pipeline influence rather than channel-level activity alone. With the right goals in place, AUDIENCEX can be a solid omnichannel partner for CTV execution.

Services: CTV advertising, programmatic advertising, paid search, paid social, display, video, analytics, creative

Standout Clients: Epson, Toyota, New Balance

Best For: Mid-market brands that want omnichannel media support with CTV included.

Why Choose AUDIENCEX:

• AUDIENCEX offers broad paid media capabilities across programmatic, search, social, and CTV.
• The agency is a good fit for mid-market advertisers that need practical omnichannel support.
• AUDIENCEX can help connect CTV to a larger paid media strategy.

8. Digilant

Best for managed programmatic CTV buying

Digilant is a programmatic media company that supports managed and platform-based media buying across CTV, display, video, audio, and other digital channels. The company is a strong fit for advertisers that want help navigating programmatic complexity without managing every buying decision internally. Its CTV value comes from media buying expertise, targeting support, optimization discipline, and access to multiple digital environments. Digilant is more media and technology focused than creative-led, which makes it useful for brands that already have clear messaging and campaign direction. Its role is strongest at the activation and optimization layer.

Digilant is a practical fit for B2B teams that have already defined their audience strategy and need a partner to handle the media execution layer with discipline. Its strength is helping advertisers manage buying, pacing, optimization, and reporting across CTV and adjacent programmatic channels. Rather than relying on Digilant for category positioning or deep funnel architecture, B2B brands should use it when the campaign strategy is already clear and the priority is efficient activation. The best use case is a CTV program that needs to support retargeting, site engagement, and assisted conversion paths without adding operational complexity to the internal team. When paired with strong CRM visibility and a clear measurement plan, Digilant can help CTV function as a controlled programmatic channel instead of a loose awareness experiment.

Services: Programmatic advertising, CTV advertising, display, video, audio, digital out-of-home, analytics

Standout Clients: Johnston & Murphy, Thompson Reuters, firefly health

Best For: Advertisers that want managed programmatic buying across CTV and other digital channels.

Why Choose Digilant:

• Digilant brings a strong programmatic media background to CTV activation.
• The company offers flexible managed service options for advertisers that need buying support.
• Digilant is useful for CTV campaign execution, optimization, and cross-channel media management.

9. Adtaxi

Best for regional and multi-location CTV campaigns

Adtaxi is a digital marketing agency with capabilities across CTV, programmatic, paid search, paid social, display, SEO, email marketing, and analytics. The agency is especially relevant for local, regional, and multi-location advertisers that need targeted media campaigns across specific markets. Its CTV offering works best when brands need efficient reach, geographic targeting, and practical integration with other performance channels. Adtaxi is not positioned as a high-end enterprise TV agency. Its value is in making digital media, including CTV, accessible and useful for advertisers with focused market needs.

Adtaxi can be a practical option for companies that want to test or scale CTV without committing to a large enterprise media agency. For B2B brands, the fit is strongest when sales territories, regional markets, or localized demand generation play a major role in the go-to-market motion. The agency can help combine CTV with paid search, social, display, and other channels to support reach and retargeting. B2B teams should still define how success will be measured beyond impressions and clicks. When the goal is localized awareness and performance support, Adtaxi can be a useful CTV partner.

Services: CTV advertising, programmatic advertising, paid search, paid social, display, SEO, email marketing, analytics

Standout Clients: PLF, marimekko, Lark Hotels

Best For: Regional, local, and performance-focused advertisers using CTV as part of a broader digital mix.

Why Choose Adtaxi:

• Adtaxi is a strong fit for local, regional, and multi-location media campaigns.
• The agency provides practical CTV campaign support without requiring an enterprise-level engagement.
• Adtaxi offers broad multi-channel performance coverage across paid and organic channels.

10. Basis Technologies

Best for CTV media operations and workflow support

Basis Technologies provides media automation software and managed service support for programmatic campaigns, including CTV. The company is useful for advertisers and agencies that want workflow, planning, buying, reporting, and campaign management infrastructure in one place. Its CTV value comes from combining media technology with operational support, giving teams a more organized way to manage programmatic complexity. Basis is not a traditional creative or brand strategy agency. It is best understood as a media operations and technology partner for teams that need better control over campaign execution.

Basis works best for media teams that are trying to bring more order, efficiency, and visibility to campaign operations. Its value is strongest when the problem is workflow complexity, fragmented buying, inconsistent reporting, or the need to manage programmatic campaigns from a more centralized system. For B2B advertisers, Basis can support CTV execution, but it should not be mistaken for a full-service growth strategy partner. Teams will still need strong messaging, creative direction, audience strategy, and revenue measurement outside the platform. When those pieces are already in place, Basis can make CTV and programmatic management more organized and scalable.

Services: Programmatic advertising, CTV advertising, media automation, campaign management, analytics, workflow software

Standout Clients: Lighthouse, Bailey Lauerman, NRG Energy

Best For: Agencies and media teams that want programmatic software and managed support for CTV campaigns.

Why Choose Basis Technologies:

• Basis Technologies provides strong media workflow infrastructure for programmatic and CTV campaigns.
• The company offers useful managed service support for teams that need operational help.
• Basis is a good fit for advertisers and agencies managing complex campaign operations.

11. MNTN

Best for accessible performance TV activation

MNTN is a performance TV advertising platform focused on making CTV more accessible, measurable, and conversion-oriented. The company is known for its performance TV positioning and for giving advertisers a more accessible way to launch CTV campaigns with creative, targeting, measurement, and optimization in one platform. MNTN is a strong option for advertisers that want a platform-led CTV solution with a clear emphasis on measurable outcomes. Its model is built to help brands launch, manage, and optimize streaming TV campaigns without treating CTV as traditional upper-funnel television. That makes it appealing for growth teams that want a more direct path into CTV activation.

MNTN works best for teams that already understand their audience and want a faster way to test or scale connected TV. Its platform can help advertisers manage targeting, creative, measurement, and optimization in a more accessible way than traditional TV buying. For B2B brands, the main question is how well MNTN’s attribution and reporting model maps to longer sales cycles, account-based buying committees, and pipeline influence. It may not provide the same level of B2B revenue strategy as a specialized agency. Still, it can be a useful solution for teams that want a performance-oriented CTV platform.

Services: CTV advertising, performance TV, campaign management, creative, audience targeting, measurement, optimization

Standout Clients: Pluralsight, Talkspace, Decked

Best For: Brands that want a platform-led CTV solution with performance measurement.

Why Choose MNTN:

• MNTN has strong performance TV positioning for advertisers that want measurable CTV campaigns.
• The platform includes useful creative and campaign management capabilities.
• MNTN is a good fit for brands that want accessible CTV activation.

12. Viant

Best for identity-led CTV targeting

Viant is an advertising technology company with identity-led programmatic and CTV capabilities. Its platform emphasizes household-level targeting, audience data, omnichannel activation, and measurement across connected media environments. Viant is a strong fit for advertisers that want CTV campaigns supported by identity infrastructure and premium supply access. The company’s value is especially relevant for media teams that need more control over targeting, data activation, and cross-channel campaign management. It is not a classic full-service strategy agency, but it can be a powerful activation platform.

Viant is best suited for advertisers that have sophisticated media teams, strong first-party data, or agency partners who can take advantage of its identity-led capabilities. For B2B companies, the platform can be useful when audience precision matters more than broad demographic reach, especially if CTV is supporting account-based marketing or targeted market expansion. The key is entering with a clear plan for how household-level targeting will translate into business impact. Viant can provide the activation infrastructure, but the strategy around pipeline influence, lifecycle follow-up, and sales alignment needs to be defined before launch. Used well, it gives data-driven teams a stronger foundation for reaching the right viewers across connected media environments.

Services: CTV advertising, programmatic advertising, identity resolution, household targeting, measurement, omnichannel activation

Standout Clients: Adstra, Kampgrounds, iGaming

Best For: Advertisers that want identity-led CTV targeting and programmatic activation.

Why Choose Viant:

• Viant offers strong household identity capabilities for data-driven CTV campaigns.
• The platform provides useful CTV supply integrations and omnichannel activation tools.
• Viant is a good fit for sophisticated media teams with clear targeting and measurement needs.

13. Perion

Best for omnichannel ad tech with CTV included

Perion is an advertising technology company with omnichannel capabilities across CTV, video, display, audio, digital out-of-home, and retail media. Its value is strongest when connected TV is one piece of a broader media and activation strategy. Perion can support advertisers that need scale, media access, cross-channel coordination, and optimization across multiple environments. The company is less of a boutique strategic agency and more of an ad tech and activation partner. That makes it useful for advertisers that already have the plan and need platform-backed execution.

For B2B brands, Perion is most useful when CTV needs to sit inside a larger omnichannel activation plan rather than carry the full strategy on its own. Its value is in helping advertisers extend reach across connected environments and coordinate campaigns across video, display, audio, digital out-of-home, and retail media. That makes it a better fit for teams that already know the audience, message, and business objective behind the campaign. Companies looking for hands-on B2B positioning, RevOps alignment, or pipeline strategy may need a more specialized partner alongside it. With the right strategic foundation, Perion can help CTV become one part of a broader media system built for scale.

Services: CTV advertising, video, display, audio, digital out-of-home, retail media, omnichannel activation, measurement

Standout Clients: Volkswagon, Boost mobile, Ford

Best For: Advertisers that want omnichannel ad tech with CTV included.

Why Choose Perion:

• Perion offers broad omnichannel media capabilities across CTV, video, display, audio, and more.
• The company includes CTV within a larger platform-backed activation model.
• Perion is useful for advertisers that need cross-channel execution and measurement support.

14. PMG

Best for enterprise integrated media programs

PMG is a large independent media and technology company that supports major brands across media, creative, strategy, data, analytics, and digital transformation. Its CTV capabilities fit into broader integrated media programs for enterprise advertisers with significant budgets and complex media ecosystems. PMG is strongest when campaigns need to coordinate across many channels, markets, audience segments, and business units. The agency brings scale, technology, analytics, and creative resources to large media programs. For enterprise advertisers, that combination can make CTV part of a sophisticated omnichannel strategy.

PMG can be a strong CTV partner when connected TV needs to work inside a large national or global media plan. Its scale is an advantage for companies that need advanced coordination, deep analytics, and broad channel coverage. However, it may be more than a lean B2B team needs, especially if the priority is tight pipeline accountability and RevOps integration. B2B companies should evaluate whether PMG’s enterprise model fits their sales cycle, budget, and internal operating structure. For large advertisers with complex media needs, PMG can bring serious strength to CTV planning and execution.

Services: CTV advertising, paid media, programmatic, creative, data strategy, analytics, commerce media, media planning

Standout Clients: Nike, Apple, Sephora

Best For: Enterprise brands that need large-scale integrated media support.

Why Choose PMG:

• PMG offers strong enterprise media capabilities across CTV, programmatic, creative, and analytics.
• The agency has deep resources for complex omnichannel programs.
• PMG is a good fit for large brands with significant media budgets and internal coordination needs.

15. Wpromote

Best for CTV within a broader performance strategy

Wpromote is a performance marketing agency with services across paid media, programmatic, CTV, search, social, SEO, creative, analytics, and lifecycle marketing. The agency is a good fit for brands that want connected TV included within a broader performance marketing strategy. Its depth across multiple digital channels helps prevent CTV from becoming isolated from the rest of the media plan. Wpromote can support advertisers that need performance media, creative, and analytics working together across acquisition and retention efforts. That makes it a practical option for brands with multi-channel growth goals.

Wpromote is strongest for companies that need a wide performance marketing partner rather than a pure CTV specialist. Its model can work well for growth-stage and enterprise brands that want CTV connected to paid search, paid social, programmatic, SEO, and lifecycle programs. For B2B companies, the main consideration is whether the agency has enough experience with the specific category, sales cycle, and buying committee involved. CTV reporting should be account engagement and pipeline influence, not just media delivery. With the right measurement structure, Wpromote can support CTV as part of a larger performance strategy.

Services: CTV advertising, paid search, paid social, programmatic, SEO, creative, analytics, lifecycle marketing

Standout Clients: Whirlpool, Frontier Airlines, Zenni Optical

Best For: Brands that want CTV supported by a broader performance marketing agency.

Why Choose Wpromote:

• Wpromote offers strong multi-channel performance marketing services.
• The agency provides useful creative and analytics support for connected TV campaigns.
• Wpromote is a good fit for growth-focused advertisers that want CTV connected to a broader media strategy.

16. Horizon Media

Best for large-scale TV and streaming media buying

Horizon Media is one of the largest independent media agencies, with deep capabilities across TV, streaming, digital media, data, analytics, and integrated media planning. It is a credible choice for enterprise brands that need major buying power, large-scale planning, and mature media operations. Horizon is especially relevant when CTV is part of a national or global media strategy with significant investment behind it. The agency’s strengths are scale, media relationships, planning infrastructure, and cross-channel coordination. For large advertisers, those resources can make CTV part of a much bigger media system.

Horizon is less likely to be the right fit for lean B2B teams that need specialized revenue accountability, hands-on RevOps integration, or tight pipeline measurement. Its model is better suited for major advertisers with large budgets, broad audience needs, and complex media requirements. For B2B companies, the fit depends on whether scale or specialization matters more. Horizon can bring serious TV and streaming expertise, but teams should make sure the campaign connects to demand capture and business outcomes. For enterprise advertisers with large national campaigns, Horizon remains a strong CTV option.

Services: CTV advertising, TV media buying, media planning, digital media, analytics, strategy, brand media, performance media

Standout Clients: Geico, Corona, Capital One

Best For: Enterprise advertisers that need large-scale TV and streaming media support.

Why Choose Horizon Media:

• Horizon Media brings strong enterprise media buying power to TV and streaming campaigns.
• The agency has deep experience across traditional TV, CTV, and integrated media planning.
• Horizon Media is a good fit for large national campaigns with significant media investment.

What to Consider When Hiring a CTV Advertising Agency

Hiring a CTV advertising agency is ultimately a decision about accountability. The right partner should understand how your buyers move from passive awareness to active evaluation, how streaming exposure supports the rest of your media mix, and how to translate high-attention video into measurable business impact. Look for an agency that can clearly explain how it defines audiences, manages frequency, builds creative for different buying stages, reduces wasted spend, and measures success beyond impressions or completed views. Some brands need broad executive awareness, while others are using CTV to warm target accounts, expand retargeting pools, support paid media efficiency, or reinforce category positioning. The strongest agency is the one whose model aligns with your buyers, your sales cycle, and the commercial role CTV should play in your growth strategy.

The Future of CTV Advertising

The next phase of CTV advertising will belong to brands that understand the difference between being seen and being remembered by the right market. B2B buyers are not waiting neatly inside one search query, one LinkedIn feed, or one demo request form, which makes premium video a powerful way to create familiarity before demand becomes obvious. The strongest programs will connect audience strategy, creative sequencing, retargeting, paid media, RevOps, and pipeline measurement so CTV becomes part of the revenue system instead of a disconnected awareness channel.

The agencies on this list are not interchangeable, and that is exactly why fit matters. The right partner should understand your category, know how to reach the buying committee, and connect CTV exposure to outcomes your leadership team can defend. If you are ready to build a connected TV program grounded in audience precision, full-funnel strategy, and measurable pipeline influence, partner with our B2B CTV advertising team.