Archive
Category: Insights
6 Top Digital Campaigns to Inspire You in 2020
As a digital marketing professional, you’ll have the opportunity to work on many different types of campaigns. Your digital strategy for any project can include multiple channels, such as social media marketing (Facebook, Instagram, etc.), search engine marketing, digital advertising, and content marketing. However, even with all these channels at your disposal, it can still […]
Digital Marketing Certification: Do You Really Need One?
A career in digital marketing offers plenty of benefits: a competitive salary, a huge range of potential employers to choose from, lots of upward mobility, remote working options, and the opportunity to cultivate a real work-life balance. If you’re considering a career change into digital marketing, you might be looking at some of the digital […]
The Importance of Digital Marketing
If you’re launching or planning to grow your business, it’s nearly impossible to overstate the importance of digital marketing to your overall marketing plan. The Internet is home to some of the most profitable marketing channels that business owners can use to connect with their target audience, raise awareness about their products and services, and […]
10 Essential SEO Skills You Need To Succeed
Becoming an SEO Specialist is a pretty awesome career choice. You can use organic search to promote your personal brand online, do freelance SEO projects for customers around the world, work at a SaaS SEO company doing SEO for their clients, or join an in-house marketing team at a major corporation. You can perform your […]
10 Best Digital Marketing Skills You Should Know
There are more opportunities for aspiring digital marketers than ever before. A career in digital marketing can allow you to work remotely and earn great compensation while maintaining a healthy work-life balance. If you’ve been thinking about making a career change, we know the process can feel intimidating, especially when there’s a lot to learn […]
Website Button Designs: 7 Examples that Convert
Creating conversion-optimized website buttons is both an art and science for digital marketers in 2020. Website button designs have a direct impact on conversion rates, and while there’s plenty of room for creativity and experimenting with new design trends and UI elements, there are at least a few best practices that produce consistently good results […]
5 PPC Certifications You Need & How to Pass Them
Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital marketing, earning a PPC certification online will increase your level of knowledge and skill in online advertising. You’ll build confidence by successfully passing certification exams and you may even receive a personalized certificate to commemorate […]
50 Digital Marketing Terms You Need to Know
If you’re new to digital marketing, it’s okay to feel overwhelmed by the sheer volume of new information and new terms that you’ll encounter on a regular basis. Just like any other profession, digital marketing has developed its own language for describing various marketing channels, marketing tactics or techniques, metrics, and more. To help you […]
What Does a Digital Marketing Manager Do? 7 Must-Have Skills
Are you interested in pursuing a role as a Digital Marketing Manager? The demand for digital marketing managers is continuing to increase as organizations transfer their marketing budgets from print and television onto digital platforms. Growth in digital advertising is driving more organizations to hire marketing professionals that specialize in maximizing growth and driving ROI […]
What Does a Successful Digital Marketing Career Look Like?
Are you searching for a digital marketing career path that you can follow to establish yourself in the industry? While there is no single way to find success as a digital marketer, we’ve noticed that most digital marketers go through a natural progression or series of steps as they move up in the industry. If […]
