Archive
Category: Insights
15 Inspiring Social Proof Examples to Improve Your Marketing
Looking for the best social proof examples to inspire your digital marketing strategy? In today’s competitive marketplace, prospective customers are looking for signals that your brand can be trusted to deliver results. Social proof marketing works because it demonstrates that other people have gotten great results by purchasing or partnering with your brand, which just might inspire […]
The Best SEO Blogs You Should Follow
Are you keeping up with the best SEO blogs on the Internet? Digital marketing is constantly changing. With every new Google update, the SEO industry shifts towards new trends and best practices, turning the SEO techniques of today into old news. For marketers, that means there’s a need to stay in the loop on what […]
What’s a Good Landing Page Conversion Rate?
Most digital marketers already recognize the importance of optimizing their PPC landing pages to achieve a good landing page conversion rate. But, exactly what is a good landing page conversion rate? This is one of the questions we hear most often from digital marketers who simply aren’t sure how to define success for their landing […]
The 9 Best PPC Blogs You Should Follow
Looking for the best PPC blogs to follow? Digital marketers who manage paid search campaigns need to keep up with the latest PPC strategies that are driving success for their competitors. Whether you manage Facebook Ads, Google Ads, or both, reading PPC blogs can help you refine your PPC management and marketing strategy. To help […]
Top 7 Digital Marketing Blogs You Should Follow
Digital marketing blogs are one of the best free information sources for business development teams. The best digital marketing blogs publish articles, insights, case studies, methods, trends and advice to help you make the most of your marketing efforts. To help you start taking advantage of all the amazing free content that’s available, we’ve compiled […]
Top 8 Digital Marketing Podcasts You Should Follow
Digital marketing podcasts are a great way to keep up with the latest news and digital marketing trends that are driving change in our industry. To help connect you with some of the leading podcast creators in the marketing world, we’ve curated this list of 8 digital marketing podcasts you should follow. The Top 8 […]
Landing Page vs Homepage: What’s the Difference and When to Use?
Landing pages are among the most important tools that marketers and advertisers use to provide online users with targeted and relevant experiences. At Directive, landing pages are an important part of how we meet the objectives of our digital marketing campaigns. As part of our PPC strategy, we construct ad groups that correspond to defined […]
