Customer Generation
About
- Why Directive?
Services
Customer Generation
Our Customer Generation methodology fuses together every piece of your marketing framework.
See How It Works
- SEO
  Craft SEO strategies that build your customer base and their lifetime value to meet your revenue goals.
- Paid Media
  Launch PPC ads that create targeted brand awareness, warmer audiences & higher conversions.
- Design
  Impactful design can make or break customer relationships. Build designs that create lifelong fans.
- Revenue Operations
  Unlock your revenue potential by maximizing your investments, LTV, and customer relationships.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Success Stories
Resources
Get The Verdict Report
Explore this interactive tech marketing report and download the full PDF report.
Download The Verdict
WE CAN HELP YOU
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
MORE RESOURCES
- Resources Library
- Our Marketing Blog
- Original Marketing Podcast
- Directive Digest Newsletter
  Subscribe to our weekly tech marketing newsletter.
- Tech Marketing Glossary
- Tech Marketing Data
- Join Society
- The Verdict
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Inside Directive SEO Training: The Hottening Part II – Electric Boogaloo

Inside Directive SEO Training: The Hottening Part II – Electric Boogaloo

Marcel Esteban

Creative Content Producer

“We want to make sure we’re coming with the best ideas that will get the most lift for our clients. That’s why we hold these training sessions — so that our team is always thinking critically” – Olivia Ross / Director of CRO

Marcel Esteban

Creative Content Producer

As the creative content producer at Directive, Marcel Esteban is determined to contribute to the world by helping bring larger than life ideas to fruition through art, inspirational visual concepts, engaging videography, and stunning graphic design. With 14+ years of professional design experience, Marcel is a versed “Jill-of-all-trades” who enjoys learning new things, problem-solving and facing challenges head-on.

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