The Q4 Panic Playbook: 5 Tactics For Ecommerce Brands That Are Both B2B & B2C
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PAID MEDIA AGENCY FOR B2B

Turn Paid Media Into Profitable Pipeline.

Directive builds paid media around where your buyers research, compare, and act. We connect channel strategy, audience intelligence, creative, and measurement so investment moves toward the opportunities with the strongest growth potential.

Build Paid Media Around Market Opportunity

Our methodology

Directive combines audience intelligence, market opportunity, creative strategy, and financial modeling to determine where paid media can create the strongest return. We use that foundation to shape channel mix, budget allocation, and campaign priorities across the full media ecosystem.

DiscoverabilityOS™ connects paid media to the broader customer journey. We identify where your market is active, determine which channels can create or capture demand, and scale investment based on the programs producing incremental revenue.

175%
Increase in Closed-Won Deals
WordPress VIP partnered with Directive to strengthen how paid media reached enterprise buyers across a complex buying journey. Directive refined audience segmentation, search intent, account targeting, and campaign structure to concentrate spend on higher-value prospects while improving efficiency across the program. The strategy increased opportunities by 607%, reduced cost per opportunity by 73%, and drove a 175% increase in closed-won deals.
Read the Case Study

One Strategy Built for the Full Paid Media Mix.

OUR SERVICES
Directive brings channel specialists, creative, analytics, and media strategy together as one paid media team. Every channel has a defined role in how your brand creates demand, captures intent, and moves buyers closer to action.

Paid
Search

Capture active demand across Google and Microsoft with paid search programs built around commercial intent, search economics, and qualified opportunity creation.

 

Paid
Social

 

Reach buyers across LinkedIn, Meta, Reddit, TikTok, and other social platforms with campaigns designed around audience behavior, creative relevance, and pipeline contribution.
Concentrate media investment around high-value accounts with coordinated targeting and messaging designed to increase engagement across buying groups.
Expand reach across display, video, connected TV, and premium inventory with audience strategies built around where your buyers spend time beyond search and social.

Retargeting

Maintain visibility with high-value prospects throughout longer buying cycles by sequencing relevant messages across channels and stages of consideration.

Performance
Reporting

Connect channel performance to pipeline, customer acquisition, and revenue so budget allocation reflects actual business impact instead of platform-reported conversions alone.

Paid Media Built for Smarter Acquisition.

PAID MEDIA FOR B2B
Smarter acquisition starts with understanding where your best buyers are and what earns their attention. Directive uses audience intelligence, channel performance, and financial data to determine where paid media can create the most value.

Make Every Channel Work Harder Together

CHANNEL ECOSYSTEM

Search captures active intent. Social creates repeated exposure. Programmatic expands reach. Retargeting keeps your brand present as buyers evaluate.

Directive manages those channels as one investment system. That gives your team clearer visibility into what each channel contributes and where the next dollar can create the greatest incremental impact.

Turn Media Investment Into Measurable Growth

Partner with Directive to improve channel efficiency, reach more of the right buyers, and invest paid media budget where it can create the strongest business impact.