Paid Media Agency for SaaS

PAID MEDIA AGENCY FOR SAAS

Maximize SQLs from advertising.
Eliminate wasteful ad spending.

Our Customer-Led approach to paid media drives qualified brand awareness & sales actions - not MQLs.

Pay-per-click spending decreased by 20% and conversion rate increased by 4% immediately after signing Directive Consulting.

1st-Party Data

Scale spend against your actual customers.

Financial Modeling

LTV:CAC ratio to improve capital allocation.

SQLs Beat MQLs

Delete the middle-of-the-funnel. Drive Sales.

Customer-Led

Ads based on Customer Needs & JTBD.

PPC
PPC

Gated asset downloads and MQLs are relics of a bygone era.

For SaaS companies, this "middle of the funnel" is the dead zone, and does not drive ROI.

Directive's Customer-Led Paid Media approach leverages 1st-party data for targeted brand awareness and high-intent campaigns that drive SQLs - across Paid Search, Paid Social, Programmatic, ABM, and Review sites.

Here’s what our approach to Paid Media did for

“Everything is going up.
We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work. We were getting results I could brag about within 60 days.

Shaun Black

Director of Global Marketing
148%
Increase in conversions
147%
Decrease in Adwords CPA
457%
Increase in monthly paid leads

Find the winning angle for your ads without the guesswork.

Turn customer data into dollars
We combine customer intelligence with sophisticated messaging and placement, to reach customers where they are, with the offer they want, when they need it.

Get advanced LTV:CAC financial modeling to unlock scale.

Perfectly understand, compare, and forecast channel level performance.
Financial modeling is a need to have. We go beyond ROAS and use LTV:CAC ratio to measure the true revenue impact paid media has on your bottom line. Grow your budget with confidence.

Delete middle-of-funnel tactics and capture SQLs directly.

Revenue and SQLs > MQLs
Instead of gated content downloads, we explore more innovative offers that drive sales actions you care about like demo & free trial signups.

Launch multi-channel campaigns that drive targeted brand awareness & high-intent conversions

Spend every ad dollar strategically.
Our 1st party data approach gives you the ability to scale brand advertising, lower your customer acquisition costs, and create a healthier media mix.

PAID MEDIA

PAID MEDIA

PAID MEDIA

Campaigns that engage your customers, where they are, with the offer they need.

PAID MEDIA
SEO
STRATEGY
Customer-Led
CRO
CREATIVE
MARKETING OPS

Paid Search

When your customers search for solutions with the intent to buy, they find you.

Paid Social

Connect with your customers on every social media platform that matters to them.

Programmatic

Extend brand reach to your ideal customers by combining 1st Party Data, brand creative, and a spectrum of media channels.

Account-Based Marketing

Identify and convert your key target accounts with personalized marketing.

Review & Directory Sites

Be discoverable on the sites where your customers self-educate and compare solutions.

Performance Creative

High-impact ads designed for your customers, on the channels they use.

Paid Search

When your customers search for solutions with the intent to buy, they find you.

Paid Social

Connect with your customers on every social media platform that matters to them.

Programmatic

Extend brand reach to your ideal customers by combining 1st Party Data, brand creative, and a spectrum of media channels.

Account-Based Marketing

Identify and convert your key target accounts with personalized marketing.

Review & Directory Sites

Be discoverable on the sites where your customers self-educate and compare solutions.

Performance Creative

High-impact ads designed for your customers, on the channels they use.

Ready to smash your
SQL targets?