Page 2
Blog
How Can SEO and Paid Media Work Together for Better Results?
Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In other instances, each solution is guided by separate teams that rarely work together to collaborate. This article will highlight each digital marketing component providing the unique benefits while […]
Google Search Console Keyword Ranking: Why SEOs Love It
Monitoring your site performance to assess your current SEO campaigns can be difficult. Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. That’s where the Google Search Console comes into play. […]
How to Leverage SaaS Customer Journey Stages
The key to running a successful SaaS business is to understand the customer journey. Mapping the customer journey gives you insight into how a customer interacts with your brand at each stage, how they feel and what their challenges are. In this article, we’ll help you learn more about the SaaS customer journey, why you […]
Product Marketing Strategy vs. Customer-Led Marketing Strategy
A product marketing strategy for SaaS is crucial for any product launch. Without a proper product marketing strategy, your product won’t reach its full potential and use by your prospective audience. Most product marketing strategies start with the what (the product) in mind and build the strategy around it. This is an okay approach because […]
Directive Announces International Expansion
California-based customer generation agency, Directive, will be expanding their services into Canada, the UK, and Australia. Directive, the customer generation agency for software companies, today announced it plans to expand its global footprint to include Toronto, London, and Australia, with recruitment beginning immediately for positions in the greater Toronto area as well as across Canada. […]
Top Google Tag Manager Benefits for SaaS SEO and Paid Media
If you wanted to track visitors to your website ten years ago, you would need either a software developer to help you out or you would have to know how to code yourself. But ever since 2014, that has changed with the rollout of Google Tag Manager. Google Tag Manager allows non-coders to track code, […]
How To Set Up Hubspot Attribution Reporting for SaaS
Marketers today have a variety of channels with which they can engage their audience. Although the buyer’s journey is no longer linear, the marketers will still need to engage with their customers through multiple touchpoints before they make a purchase. And that’s where the challenge lies— the marketers need to know which channels provide the […]
Why You Should Use The Unbounce WordPress Plugin As A Growth Marketer
It’s quite difficult creating landing pages…and it’s more difficult to build landing pages that work (convert). Most marketers are having problems creating landing pages that convert, spending hours upon hours on a single page that they hope will work. On top of that, they need to learn how to code to be able to create […]
Tracking Podcasts with Marketing Attribution
Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
SaaS Design: The Guide to Creating a Meaningful Saas Experience
10 years ago, if someone said, “I’m doing some SaaS design for a SaaS website,” you might wonder what they were talking about. Today, that’s a completely different story. The average number of software products a company buys is about 125 per company, and the SaaS industry has grown to an estimated $146 billion — […]
