Phrase Match vs. Broad Match: Key Differences

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Phrase Match vs. Broad Match: Key Differences

As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can help you reach more relevant audiences, attract more clicks from potential customers, and see better results from your ad campaigns. Broad and phrase match are just two of the primary keyword match types that allow […]

Brian Buiin
October 8, 2020

Keyword Match Types: Everything You Need To Know

Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the importance of doing PPC keyword research to figure out a targeting strategy for their paid search campaigns, but many don’t fully realize the effect that keyword match types have on their campaign performance.  In fact, […]

Brian Buiin
October 8, 2020

Squeeze Page vs Landing Page: What’s the Real Difference?

Do you know the difference between a squeeze page vs landing page? You will soon!  This is a common source of confusion for anyone learning how to create a landing page, so we created this guide to explain the similarities and differences between a squeeze page vs landing page. Squeeze Page vs Landing Page: What’s […]

Brian Buiin
October 8, 2020

What is Modified Broad Match? Essential Guide for 2021

Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their keyword targeting in Google Ads campaigns. Keyword match types determine how much search volume you may receive for each keyword by broadening or restricting the definition of a “match”. In this essential guide, we’re taking […]

Brian Buiin
October 7, 2020

6 Components of an Effective Digital Marketing Plan

A digital marketing plan is a document that outlines your strategy for planning, executing, and measuring the success of an online marketing campaign.  Creating a digital marketing plan at the outset of a campaign is essential for success. Your digital marketing plan establishes the objectives of your campaign, the specific channels, tactics, and tools you […]

Brian Buiin
September 25, 2020

6 Top Digital Campaigns to Inspire You in 2020

As a digital marketing professional, you’ll have the opportunity to work on many different types of campaigns. Your digital strategy for any project can include multiple channels, such as social media marketing (Facebook, Instagram, etc.), search engine marketing, digital advertising, and content marketing.  However, even with all these channels at your disposal, it can still […]

Brian Buiin
September 25, 2020

10 Best Ways to Gain Real Digital Marketing Experience

Are you searching for the best way to get real digital marketing experience that can prepare you for a career change or success as a solo/freelance digital marketer? Here’s a story that should be familiar for most people trying to enter the job market, especially in a new industry. You want to apply for a […]

Brian Buiin
September 24, 2020

Digital Advertising 101: Everything You Need To Know

Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple introduction to digital advertising. In this guide, we’ll answer the following questions: What is Digital Advertising? Why is Digital Advertising Important in 2020? How Does Digital Advertising Work? What are the Major Types of Digital […]

How to Become a Content Strategist in 2021

Would you enjoy a career planning and developing content for one of your favorite brands? What about collaborating with your own team of writers to deliver engaging content experiences to digital audiences? Do you have a passion for story-telling and a desire to reach millions of people with the messages you craft? If you answered […]

Brian Buiin
September 21, 2020

Digital Marketing Certification: Do You Really Need One?

A career in digital marketing offers plenty of benefits: a competitive salary, a huge range of potential employers to choose from, lots of upward mobility, remote working options, and the opportunity to cultivate a real work-life balance. If you’re considering a career change into digital marketing, you might be looking at some of the digital […]

Brian Buiin
September 21, 2020

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