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Tag: Google Ads

How to Setup Google Ads Enhanced Conversions

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies 👋😭 Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success. Tracking identifiers like third-party cookies, device […]

Amanda Lopezin
October 26, 2023

How to Find Competitor’s Keywords with SpyFu

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand […]

Amanda Lopezin
September 15, 2023

Find out how you can crush your tech marketing goals with Customer Generation.

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