The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider...
What is a Call to Action?
A call to action (CTA) is a statement usually included above the fold on a landing page or at the end of a piece of content designed to get an immediate response from the reader. It is typically a command to the user in order to entice them to click a button or a hyperlink.
A call to action prompts your site visitors to take that extra step to engage with your website. CTAs usually move the user down the marketing funnel and ultimately assist in the lead generation process.
Depending on the type of digital marketing being performed, a call to action can be a hyperlink in an email or a CTA button on a core page that leads to a conversion page. Ultimately, the goal is to generate leads, and the call to action is there to bring the user to that conversion page and ultimately convert.