How Do You Write a Call to Action?
When writing a call to action, there are a few things you must consider. You want your call to action to be clear and concise, easily stating what you want your customers and potential customers to do. To increase response rates and ensure clarity, keep the following in mind:
Keep Things Simple: You don’t want a call to action to be complicated. Your CTA should not make potential customers do gymnastics to get to their end goal. Keep the copy simple (i.e: “Call today,” “Get a Free Trial,” or “Request a Demo”) to increase their potential to convert.
Keep Things Clear: You want to be as clear as possible. If your directive is not clear, it could cause potential customers confusion, ultimately leading to a bounce and a lost conversion. Simple, clear, and concise call to actions is the best way to get the best results.
Don’t Assume People Know What To Do: You never want to underestimate your customers, but don’t overestimate them either. This falls in line with keeping things clear and simple – you do not want to make things too complicated or under-explain them because there is a real chance your site visitors won’t know what to do. Ensuring that your call to action is clear and easy to understand will deliver the right message that converts at a high rate.
High Frequency: If you want your visitors to take the next step and learn more about your business, give them plenty of opportunities to do just that. Frequent call to actions allows users to have a chance to engage on every page they visit. If your call to action is scarce, it can be missed and conversions can be lost.