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- Why Directive?
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Customer Generation
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CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Video
  Customer-Led Video grabs eyes and stops the scroll, purposely built to engage, educate, and excite your audience.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
Success Stories
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WE CAN HELP YOU
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Marketing Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
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Query-Driven Search & Content That Answers

Our success stories.

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Content

Content strategy generates over 2 million impressions in under 4 months

Targeted SEO Strategy Drives 46% Increase in Conversions

Content SEO Strategy

Customer-Led SEO Strategy Positions ZeroFOX for Dramatic Growth

ZeroFOX Platform identifies and remediates targeted phishing attacks, credential compromise, data exfiltration, brand hijacking, executive and location threats and more. The patented ZeroFOX SaaS technology processes and protects millions of posts, messages and accounts daily across the social and digital landscape.

101%

increase in leads YOY

20%

increase in organic traffic

2

top 5 organically ranked pages

Query-Driven Search & Content That Answers

Establishing digital authority leads to 2750% MQL increase

Brand discoverability campaign leads to 282% increase in organic traffic

Digital asset creation strategy leads to 121% increase in organic leads

Ready to never worry
about your SQL goal again?

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