5th principle

Integrated Performance Marketing Converts Demand

When your customers are ready to research, compare, and purchase, you need to ensure their experience is omni-channel, consistent, and personalized.

Impact Demand Throughout the Buyer’s Journey With Your Marketing

Be as efficient as possible at articulating your brand to your TAM so they take action.

Creating an integrated marketing strategy is about determining where to deploy your content to best support your pipeline growth, but the best part is it will give the effect that your brand is everywhere.

You’re not only creating demand, you’re nurturing it and then converting it.

The end result is worth it.

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  • 1st Party Data Unlocks Customer Growth

  • Financial Modeling is a Need to Have

  • NSMs Focus Capital & Drive Growth

  • Brand Creates Demand

  • Integrated Performance Marketing Converts Demand

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Building a campaign that feels consistent and "everywhere" is the end goal, but how do you get there?

Now you can learn step by step how to implement Customer Generation™ with the exact templates used by our seasoned consultants to drive epic pipeline and revenue for their SaaS clients.

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Templates Included in this Principle

LinkedIn Ads Cheat Sheet

Get our consultants’ best secrets to build LinkedIn Ads’ campaigns that convert to money in your pockets.

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Share of SERP Guide

Can your TAM find you on the SERP? Your success is dependent upon it. Do everything to make sure your company is discoverable.

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Manual Verification Template

You can’t trust 3rd party data providers 100%. We check every single solitary account to make sure they fit our ICP.

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TAM Analysis Training

Leveraging targetable data attributes helps you understand your most profitable customers and identify similar opportunities in your TAM.

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LTV:CAC & NSM Setting Template

Knowing whether or not you’re profitable in each channel is key to proper capital allocation that brings you the ROI you need for growth.

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ROI Forecasting Tool

Running forecasts of different MoM growth allows you to prepare different scenarios and get budget approvals from your CFO.

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Customer Persona Template

Carefully mapping your ICP's pain points alongside the functionalities of your solution so you have messaging that resonates.

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Campaign Media Template

Craft the perfect media plan with capital allocation to each stage of the funnel to convert your pipeline to revenue.

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Additional Resources

Want more information on 1st Party Data? Check out these free resources for the Directive point of view.


17 B2B Paid Social Targeting Mistakes

Director of Marketing Tim Davidson takes you through the many, many mistakes you can make in paid social.


1 to 1 ABM Ads

Director of Marketing Tim Davison takes you through how and why to set up 1 to 1 ABM campaigns.


Is your brand fully discoverable?

Director of Marketing Tim Davidson explains how to search your brand and what you should analyze to become discoverable.

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