3rd principle

NSMs Focus Capital & Drive Growth

Your marketing goals should align with pipeline and revenue targets, not just lead volume.

Focus Your Decision-Making with Targeted Goals

What is the most important outcome for your marketing that aligns with your wider business objectives?

THAT is the question to ask when setting an NSM to ensure you are tracking what matters and can develop a customized marketing strategy that aligns with your organizations growth goals.

Different definitions of success require different strategies.

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  • 1st Party Data Unlocks Customer Growth

  • Financial Modeling is a Need to Have

  • NSMs Focus Capital & Drive Growth

  • Brand Creates Demand

  • Integrated Performance Marketing Converts Demand

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Yes, you need to focus your capital through your NSM setting, but that's just one piece of the puzzle.

Now you can learn step by step how to implement Customer Generation™ with the exact templates used by our seasoned consultants to drive epic pipeline and revenue for their SaaS clients.

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Templates Included in this Principle

LTV:CAC & NSM Setting Template

Knowing whether or not you’re profitable in each channel is key to proper capital allocation that brings you the ROI you need for growth.

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ROI Forecasting Tool

Running forecasts of different MoM growth allows you to prepare different scenarios and get budget approvals from your CFO.

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Customer Persona Template

Carefully mapping your ICP's pain points alongside the functionalities of your solution so you have messaging that resonates.

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Campaign Media Template

Craft the perfect media plan with capital allocation to each stage of the funnel to convert your pipeline to revenue.

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LinkedIn Ads Cheat Sheet

Get our consultants’ best secrets to build LinkedIn Ads’ campaigns that convert to money in your pockets.

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Share of SERP Guide

Can your TAM find you on the SERP? Your success is dependent upon it. Do everything to make sure your company is discoverable.

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Manual Verification Template

You can’t trust 3rd party data providers 100%. We check every single solitary account to make sure they fit our ICP.

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TAM Analysis Training

Leveraging targetable data attributes helps you understand your most profitable customers and identify similar opportunities in your TAM.

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Additional Resources

Want more information on 1st Party Data? Check out these free resources for the Directive point of view.


What Can You Do To Make Your Business Stand Out?

CEO Garret Mehrguth explains why your brand should be different, not better.


Registrar Corp Testimonial

The VP of Marketing at Registrar Corp. explains how they worked with Directive to focus on goals rather than tactics.


The Key to Paid Media Budget Allocation for Tech Brands

Director of Marketing Tim Davidson tells you why you shouldn't spread your budget too thin.

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