Your marketing goals should align with pipeline and revenue targets, not just lead volume.
What is the most important outcome for your marketing that aligns with your wider business objectives?
THAT is the question to ask when setting an NSM to ensure you are tracking what matters and can develop a customized marketing strategy that aligns with your organizations growth goals.
Different definitions of success require different strategies.
Yes, you need to focus your capital through your NSM setting, but that's just one piece of the puzzle.
Now you can learn step by step how to implement Customer Generation™ with the exact templates used by our seasoned consultants to drive epic pipeline and revenue for their SaaS clients.
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Knowing whether or not you’re profitable in each channel is key to proper capital allocation that brings you the ROI you need for growth.
Running forecasts of different MoM growth allows you to prepare different scenarios and get budget approvals from your CFO.
Carefully mapping your ICP's pain points alongside the functionalities of your solution so you have messaging that resonates.
Craft the perfect media plan with capital allocation to each stage of the funnel to convert your pipeline to revenue.
Get our consultants’ best secrets to build LinkedIn Ads’ campaigns that convert to money in your pockets.
Can your TAM find you on the SERP? Your success is dependent upon it. Do everything to make sure your company is discoverable.
You can’t trust 3rd party data providers 100%. We check every single solitary account to make sure they fit our ICP.
Leveraging targetable data attributes helps you understand your most profitable customers and identify similar opportunities in your TAM.
Want more information on 1st Party Data? Check out these free resources for the Directive point of view.
CEO Garret Mehrguth explains why your brand should be different, not better.
The VP of Marketing at Registrar Corp. explains how they worked with Directive to focus on goals rather than tactics.
Director of Marketing Tim Davidson tells you why you shouldn't spread your budget too thin.
Implement Customer Generation with Directive consultants.
