4th principle

Brand Creates Demand

Long-term brand building and marketing activation future proof your campaigns from marketing volatility.

Better Content + Strategic Distribution Wins Every Time

In a world of content overload, more content is not the answer.

Create a brand story that understands and highlights the pain your ICP struggles with and how your product is their hero.

One bold brand idea, deployed across multiple assets & channels leaves a lasting brand imprint and ensures when your TAM enters the buying journey, your product is their first stop.

Get DIY Course
  • 1st Party Data Unlocks Customer Growth

  • Financial Modeling is a Need to Have

  • NSMs Focus Capital & Drive Growth

  • Brand Creates Demand

  • Integrated Performance Marketing Converts Demand

Get Customer Generation™ DIY Course

Building your brand story is an important piece of driving your growth, but what about the rest?

Now you can learn step by step how to implement Customer Generation™ with the exact templates used by our seasoned consultants to drive epic pipeline and revenue for their SaaS clients.

For just $399, it’s yours. That’s right, that’s it. It’s a one time payment.

So stop thinking about it. Level up your career and team with the Customer Generation DIY Course.

Templates Included in this Principle

Customer Persona Template

Carefully mapping your ICP's pain points alongside the functionalities of your solution so you have messaging that resonates.

Unlock Template

Campaign Media Template

Craft the perfect media plan with capital allocation to each stage of the funnel to convert your pipeline to revenue.

Unlock Template

Manual Verification Template

You can’t trust 3rd party data providers 100%. We check every single solitary account to make sure they fit our ICP.

Unlock Template

TAM Analysis Training

Leveraging targetable data attributes helps you understand your most profitable customers and identify similar opportunities in your TAM.

Unlock Template

LinkedIn Ads Cheat Sheet

Get our consultants’ best secrets to build LinkedIn Ads’ campaigns that convert to money in your pockets.

Unlock Template

Share of SERP Guide

Can your TAM find you on the SERP? Your success is dependent upon it. Do everything to make sure your company is discoverable.

Unlock Template

LTV:CAC & NSM Setting Template

Knowing whether or not you’re profitable in each channel is key to proper capital allocation that brings you the ROI you need for growth.

Unlock Template

ROI Forecasting Tool

Running forecasts of different MoM growth allows you to prepare different scenarios and get budget approvals from your CFO.

Unlock Template

Additional Resources

Want more information on 1st Party Data? Check out these free resources for the Directive point of view.


What Can You Do To Make Your Business Stand Out?

CEO Garret Mehrguth explains why your brand should be different, not better.


Why Your Brand Starts With Your Vision?

CEO Garrett Mehrguth explains why your positioning statement matters so much.


Brand Differentiation and Passion Matters

CEO Garrett Mehrguth and VP of Strategic Engagements Brady Cramm chat about why if your different, it pays off.

Is DIY not your style?

Implement Customer Generation with Directive consultants.

Ready to never worry
about your MQL goal again?