1st principle

1st Party Data Unlocks Customer Growth

Using manually verified 1st party data means every impression is to your next customer.

1st Party Data > 3rd Party Data

By mapping your Total Addressable Market (TAM), building account lists, and manually verifying each company on your list, we’re able to aggressively scale your spend for impressions that matter.

No more wasted ad spend, just quality leads your sales team will love.

It not only future proofs your campaigns but also gives you the confidence to grow your brand advertising because every impression delivered will be to a future customer.

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  • 1st Party Data Unlocks Customer Growth

  • Financial Modeling is a Need to Have

  • NSMs Focus Capital & Drive Growth

  • Brand Creates Demand

  • Integrated Performance Marketing Converts Demand

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Mapping your TAM and manually verifying your data is only the starting point for using your 1st party data to drive growth.

Now you can learn step by step how to implement Customer Generation™ with the exact templates used by our seasoned consultants to drive epic pipeline and revenue for their SaaS clients.

For just $399, it’s yours. That’s right, that’s it. It’s a one time payment.

So stop thinking about it. Level up your career and team with the Customer Generation DIY Course.

Templates Included in this Principle

Manual Verification Template

You can’t trust 3rd party data providers 100%. We check every single solitary account to make sure they fit our ICP.

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TAM Analysis Training

Leveraging targetable data attributes helps you understand your most profitable customers and identify similar opportunities in your TAM.

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LTV:CAC & NSM Setting Template

Knowing whether or not you’re profitable in each channel is key to proper capital allocation that brings you the ROI you need for growth.

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ROI Forecasting Tool

Running forecasts of different MoM growth allows you to prepare different scenarios and get budget approvals from your CFO.

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Customer Persona Template

Carefully mapping your ICP's pain points alongside the functionalities of your solution so you have messaging that resonates.

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Campaign Media Template

Craft the perfect media plan with capital allocation to each stage of the funnel to convert your pipeline to revenue.

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LinkedIn Ads Cheat Sheet

Get our consultants’ best secrets to build LinkedIn Ads’ campaigns that convert to money in your pockets.

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Share of SERP Guide

Can your TAM find you on the SERP? Your success is dependent upon it. Do everything to make sure your company is discoverable.

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Additional Resources

Want more information on 1st Party Data? Check out these free resources for the Directive point of view.


Building a TAM Part 1

Director of Marketing Tim Davidson explains how to figure out what makes the best fit customer for your business.


Building a TAM Part 2

Director of Marketing Tim Davison goes through data providers to enrich your TAM list.


Build Your Total Addressable Market [Guide]

Our Search Engine Journal article breaks down how to build your TAM step by step.


Building a TAM Part 3

Director of Marketing Tim Davison walks you through how you can tier your TAM to have different go to market strategies.


Our First Party Data Approach

You can’t trust 3rd party data providers 100%. We check every single solitary account to make sure they fit our ICP.

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