Directive Consulting logo
See Our Work
Explore Partnership
Unlock My Audit
The B2B Influencer Playbook: 5 Tactics to Build Brand Credibility. Join our next webinar on August 27.
Register
Register

Resources Library

Explore our entire Library

GLOSSARY
GUIDES
PODCAST
REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO

Filters

  • Topic

  • Video
Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your
  • Video
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to
  • Video
GTM Confessions EP 01: Marketing To People Who Don’t Trust Marketing | David Vogelpohl, CMO at Fastspring
David Vogelpohl, CMO at FastSpring, breaks down what traditional marketing playbooks get wrong about skeptical technical buyers, and what he
  • Video
Directive Voices: More Clicks Isn’t The Point In B2B E-Commerce
Lauren Marks explains why optimizing for traffic fails in B2B ecommerce — and why the real conversation starts with channel
  • Video
Directive Voices: Broken Feeds Won’t Survive The AI Era
Lauren Marks breaks down why the collapse of the B2B research cycle into AI chat windows means broken product feeds
  • Video
Directive Voices: The Commerce Agency B2B Has Always Needed
Lauren Marks breaks down why DTC ecommerce playbooks fail for B2B manufacturers and how Directive Commerce was purpose-built for brands
  • Video
Stratos: Stop Building Reports Manually. Let AI Do It.
Richard Uruchurtu walks through how Stratos's Paid Media Assistant turns five-hour reporting cycles into 20-minute strategy sessions — and generates
  • Video
Sour & SaaS Episode 13: Customer-Led Growth w/ Arthur Castillo, Customer Marketing at Storylane
Arthur Castillo, Head of Community and Customer Marketing at Storylane, breaks down why most B2B companies underlever their customer base
  • Video
Sour & SaaS Episode 12: Scaling B2B SaaS from $2M to $20M ARR w/ Madhav Bhandari, Marketing at Storylane
Madhav Bhandari, Head of Marketing at Storylane, breaks down the pattern interrupt framework he's used to scale four companies to
  • Video
Stratos: Turn Cold Calls Into Strategic Conversations With AI
Richard Uruchurtu walks through how Stratos's Sales Assistant prepares a full discovery brief for a live prospect — company research,

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership