Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
What is Search Engine Marketing?
Search engine marketing (SEM) is a digital marketing strategy that is used to increase the visibility of a website or page in search engine results pages (also referred to as SERPS).
Before, search engine marketing referred to both organic search activities like search engine optimization (SEO) and paid activities like purchasing ads and creating ad campaigns. Today, however, whenever you see search engine marketing, you can be sure that it refers almost exclusively to paid search advertising or pay per click (PPC).
In short, search engine marketing includes many SEO tactics and practices but how they are used defines the differences between the strategies.