Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. See the SaaS marketing template our team utilizes: the LTV:CAC method. Review […]
What is Search Engine Marketing?
Search engine marketing (SEM) is a digital marketing strategy that is used to increase the visibility of a website or page in search engine results pages (also referred to as SERPS).
Before, search engine marketing referred to both organic search activities like search engine optimization (SEO) and paid activities like purchasing ads and creating ad campaigns. Today, however, whenever you see search engine marketing, you can be sure that it refers almost exclusively to paid search advertising or pay per click (PPC).
In short, search engine marketing includes many SEO tactics and practices but how they are used defines the differences between the strategies.