As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
What are Backlinks?
Backlinks, also known as inbound links, are links one website gets from another website. Typically, the websites are similar or connected in some way (similar content, industry, or goals) and the backlinks are beneficial to both parties.
Backlinks make a big impact on a website’s prominence and overall performance in search engine results. In fact, implementing a backlink strategy can be an important part of search engine optimization (SEO). Because search engines calculate a site’s ranking using a number of different factors, it is important to utilize all resources when trying to help your site rank higher on Google or other search engine results pages (SERP).
Of course, how much a backlink matters really depends on the backlink you’ve secured, your industry, the nature of your content, and how much of a reach your content has. However, the bottom line when it comes to backlinks is that they are very important and should definitely be part of your marketing strategy no matter what.