How Do You Earn and Build Backlinks?
Before you can begin building backlinks, you have to earn them. Earning backlinks is an important part of “off-site” SEO and comes from a lot of hard work and networking. It’s no secret that some backlinks are just more important to some businesses than others.
If you can snag backlinks from highly popular, trustworthy, and high-authority sites that are relevant to your business in some way, it means that you are building the quality of your own site and gaining credibility to boot.
If you only manage to set up backlinks to low-authority and often spam-filled sites, you will effectively lower your credibility and quality score, pushing you even further down the results page of most search engines.
To earn and build backlinks, networking is essential. The process of backlinking is usually beneficial for both parties. Each site has something to gain, and backlinks are made to boost the two (or more) sites involved. You can reach out to a site you’re interested in backlinking to or offer a relevant site the opportunity to link to your website. The key thing to remember is that your sites are similar in some fashion.
Maybe you sell items or services that complement one another. Maybe you have information that enhances their overall business mission or vice versa. It all comes down to choosing the sites you backlink to wisely. When you do this, it doesn’t always matter if your backlink is followed. To be clear, it is important for your link to be followed (how else will potential leads see and explore your site?), but even just having your business, products, services, and name mentioned on a high-quality site is enough to give you a boost.
Finally, keep in mind that earning backlinks can be time-consuming. A lot of research must go into expanding your keywords – so much so, that it can get competitive between all the businesses that exist in our modern digital world. To get an edge over the competition, be sure to examine the backlink profiles of your competitors to gain insight into the type of link building that has helped them grow. Use tools like Link Explorer to help you out with this endeavor. The more thorough your research, the better your backlinks.
Building backlinks is important for your site’s growth in a number of ways, so be sure to be intentional about the backlinks you earn and build. To help with keeping your site strong and accessible to users, consider teaming up with us to see where else you can improve.
At Directive, we offer a free proposal to show you how you can seamlessly grow your business online. Contact us today!