We are in the age of content abundance. With more than 4.4 million blog posts published every day, there is a huge amount of competition out there (and that’s just blog posts, we haven’t even touched on other forms of content). But here’s the thing: 94% of the world’s content gets zero backlinks. Nothing. Nada. […]
What are Backlinks?
Backlinks, also known as inbound links, are links one website gets from another website. Typically, the websites are similar or connected in some way (similar content, industry, or goals) and the backlinks are beneficial to both parties.
Backlinks make a big impact on a website’s prominence and overall performance in search engine results. In fact, implementing a backlink strategy can be an important part of search engine optimization (SEO). Because search engines calculate a site’s ranking using a number of different factors, it is important to utilize all resources when trying to help your site rank higher on Google or other search engine results pages (SERP).
Of course, how much a backlink matters really depends on the backlink you’ve secured, your industry, the nature of your content, and how much of a reach your content has. However, the bottom line when it comes to backlinks is that they are very important and should definitely be part of your marketing strategy no matter what.