The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right […]
What is Bottom of Funnel (BOFU) Marketing?
When you’re marketing a B2B SaaS product or solution, it’s important to develop content assets and marketing experiences that support your potential customers through every stage of the marketing funnel, from initial brand awareness through to the purchasing decision. To achieve this, marketers deploy different messaging and types of content for Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU) prospects.
Bottom of Funnel (BOFU) marketing targets prospects that are nearing the bottom of the sales funnel with highly persuasive content that nudges them toward choosing your brand at the moment they’re ready to make a purchasing decision.
Effective BOFU marketing drives revenue and accelerates the B2B sales cycle by differentiating your brand and products from the competition and increasing your prospect’s confidence that they can solve their problems or achieve a desirable outcome using your products.