Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
What is a Conversion Rate?
A conversion rate for a website or specific webpage is the number of conversions the page has generated divided by the number of visitors. For example, if an e-commerce site has 400 visitors in a month and 150 sales, the conversion rate would 150 divided by 400, or 38%.
A conversion rate can mean anything you want your user to do when they visit your website. In our example it was sales, but it may be clicks, signups, making a purchase, video views, or the like. Websites and apps have plenty of different conversion goals and each will garner their own conversion rates.