Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. See the SaaS marketing template our team utilizes: the LTV:CAC method. Review […]
What is a Conversion Rate?
A conversion rate for a website or specific webpage is the number of conversions the page has generated divided by the number of visitors. For example, if an e-commerce site has 400 visitors in a month and 150 sales, the conversion rate would 150 divided by 400, or 38%.
A conversion rate can mean anything you want your user to do when they visit your website. In our example it was sales, but it may be clicks, signups, making a purchase, video views, or the like. Websites and apps have plenty of different conversion goals and each will garner their own conversion rates.