In the SaaS industry, your most lucrative opportunities will be within your existing client base. The reason for this is that it takes a lot of time and effort to develop trust and brand loyalty. Once a client is familiar with your company and products, they will be more likely to purchase products and services […]
What is a Conversion Rate?
A conversion rate for a website or specific webpage is the number of conversions the page has generated divided by the number of visitors. For example, if an e-commerce site has 400 visitors in a month and 150 sales, the conversion rate would 150 divided by 400, or 38%.
A conversion rate can mean anything you want your user to do when they visit your website. In our example it was sales, but it may be clicks, signups, making a purchase, video views, or the like. Websites and apps have plenty of different conversion goals and each will garner their own conversion rates.