What is a Good Click-Through Rate?
Today, people have become quite desensitized to ads. Between ad-blockers, firewalls, and just ignoring the thousands of ads that pop up each day, it’s a wonder that ads receive any attention at all.
A typical click-through rate could be about 2 site visitors per 1,000 impressions or 0.2%. This raises the question: what is a good click-through rate?
According to a recent study with Google AdWords, the research found that the average click-through rate for a search ad is 1.91%, and 0.25% for a display ad.
Search ads appear when an Internet user searches for a specific product on Google. These results can be found at the very top of a Google results page and show the closest ad matches for any search.
Display ads appear on a web page while an Internet user is browsing. These are usually banner ads found either at the top, on the side, or in the bottom corners of a page and are attributed by attention-grabbing images or text.
A helpful tip when analyzing click-through rate is to think about your Industry, the set of keywords and keyword phrases you’re bidding on, and the channel of the ad or webpage. Some channels, industries, and keyword-types have a higher click-through rate compared to others.