The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider...
What is Click Through Rate (CTR)?
Click-through rate (CTR) is a term used in digital marketing that refers to the percentage of people visiting a web page from an advertisement or organic search result.
Clicking on the advertisement sends them to a web page for that product or service. Click-through rate, then, measures how successful an ad has been in capturing a site visitor’s interest.
A high click-through rate indicates a successful ranking page on your website or ad in a Google SERP (search engine results page). This means that your website is generating more traffic per impressions on Google. A high click-through rate can also indicate increased conversions, depending on the user experience of the landing page.