Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand […]
What is Click Through Rate (CTR)?
Click-through rate (CTR) is a term used in digital marketing that refers to the percentage of people visiting a web page from an advertisement or organic search result.
Clicking on the advertisement sends them to a web page for that product or service. Click-through rate, then, measures how successful an ad has been in capturing a site visitor’s interest.
A high click-through rate indicates a successful ranking page on your website or ad in a Google SERP (search engine results page). This means that your website is generating more traffic per impressions on Google. A high click-through rate can also indicate increased conversions, depending on the user experience of the landing page.