In the SaaS industry, your most lucrative opportunities will be within your existing client base. The reason for this is that it takes a lot of time and effort to develop trust and brand loyalty. Once a client is familiar with your company and products, they will be more likely to purchase products and services […]
What is Click Through Rate (CTR)?
Click-through rate (CTR) is a term used in digital marketing that refers to the percentage of people visiting a web page from an advertisement or organic search result.
Clicking on the advertisement sends them to a web page for that product or service. Click-through rate, then, measures how successful an ad has been in capturing a site visitor’s interest.
A high click-through rate indicates a successful ranking page on your website or ad in a Google SERP (search engine results page). This means that your website is generating more traffic per impressions on Google. A high click-through rate can also indicate increased conversions, depending on the user experience of the landing page.