Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
What is Click Through Rate (CTR)?
Click-through rate (CTR) is a term used in digital marketing that refers to the percentage of people visiting a web page from an advertisement or organic search result.
Clicking on the advertisement sends them to a web page for that product or service. Click-through rate, then, measures how successful an ad has been in capturing a site visitor’s interest.
A high click-through rate indicates a successful ranking page on your website or ad in a Google SERP (search engine results page). This means that your website is generating more traffic per impressions on Google. A high click-through rate can also indicate increased conversions, depending on the user experience of the landing page.