As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
What is Evergreen Content?
If you sell products or services to your customers through a website, content marketing should be one of the most heavily emphasized parts of your digital marketing strategy. Content marketing is all about creating and sharing online materials, including videos, articles and social media posts, that educate prospective customers about your industry and position your company as an authority in your niche. To maximize the impact and ROI of your content marketing efforts, it is crucial that you strategically develop high-quality evergreen content.
Evergreen content is content for your website that retains its value and relevance for your target audience as time goes on. The concept of evergreen content comes from our knowledge of tree species.
There are two types of trees: deciduous trees and evergreen trees. While deciduous trees lose their leaves each year and must replace them with new ones, evergreen trees keep their leaves (or needles) year-round. In the same way, evergreen content maintains its relevance and value over time while content that is not evergreen must be revised or refreshed before it becomes useful again.
To determine whether a piece of content is evergreen, ask yourself “How long past the publication date will this piece remain relevant and valuable to readers?”