Creating Evergreen Content: Where to Focus
The defining quality of evergreen content is that it stays relevant for a long time after it is published. To achieve this, the information contained in the article should be stable and relevant over time. We’ve already highlighted one type of evergreen content where this is the case, but there are many others. Once you’ve defined a niche or subject for your article, here are three tips for turning your idea into evergreen content.
Use Bench-Marking to Produce Definitive Pieces
If you’ve got an idea for a great how-to guide or list piece, you might want to start by investigating the competition. Choose what keywords you want to rank for and see what websites are at the time of the search pages for your target keywords.
Look at their article length, keyword density, the information they offer, how it’s formatted, and the use of graphics. Benchmark your article against theirs and produce the “definitive guide” or list in your niche.
Publish FAQs, How-to Guides and Tutorials
How-to guides and tutorials, along with FAQ pages are fantastic examples of evergreen content, especially if they cater specifically to commonly asked questions in your industry or niche.
People commonly search for tutorials or long-form guides before taking on a new project or trying something for the first time. Think about problems that people in your target market face – problems that are never going away. Think about their most common questions about your industry or niche.
Publish Your Own Research
If your organization generates research, metrics or case studies related to your field, you may be able to turn that into high-quality evergreen content to promote your brand. Designing and carrying out a research study that sheds light on an important question in your industry can help position you as an authority.
If you publish your results along with a transparent description of your process of inquiry, you may appear as the leading credible authority on the subject area. Consider how you might leverage your existing data into industry insights that generate buzz around your organization.

Directive Consulting Drives SEO Success with Evergreen Content
Directive Consulting delivers customized, research-driven content strategy that includes the development of evergreen content assets for your organization. With careful keyword analysis and top-to-bottom optimization of each content piece, our content is purpose-built to dominate the search engine results and help our customers realize long-term organic traffic growth.
We’ve helped our partners attract more leads, close more opportunities and generate more revenue than ever before with evergreen content strategy. Request a proposal and find out how Directive Consulting can help you execute with evergreen content.