As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
What are Long Tail Keywords?
Long tail keywords are keywords that are on the long tail of the demand curve, meaning that they have a low monthly search volume (MSV). In the past, there has been some confusion about the definition of long-tail, and some SEO specialists have said that long tail keywords are keywords that are 3 words or more.
Some SEO experts have attributed these searches as top-of-the-funnel searches in the marketing funnel or the first step for a user to become introduced to your company’s brand. Most long-tail keyword searches are question-based or educational in nature; therefore, they tend to be used in voice search.
What we have found is that long tail keywords can be used for two main purposes: specific purchasing-intent searches and educational searches.
For example, if you are a B2B company that sells software for supply chain management, it may be difficult to rank for the keyword Supply Chain Management. Although it is technically a keyword with three or more words, the search volume and keyword difficulty are very high (MSV: 27,100, KD: 80.68 via SEMrush). Therefore, we cannot technically call it a ‘long tail keyword’.
A keyword such as Supply Chain Planning Software has a lower search volume and keyword difficulty (MSV: 50, KD: 56.93 via SEMrush). This long tail keyword is more specific to the software that the company sells and is much easier to rank for.