Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand […]
What is Online Marketing?
Online marketing refers to the practice of using web-based marketing channels to market a company’s brand, services, or products to its target audience. There are many types of online marketing, making it a practice that is wide, varied, and highly effective.
Some methods and techniques used for online marketing are email marketing, social media, search engine optimization (SEO), Google Ads, and display advertising. The point of online marketing and these varied methods is to reach and connect with potential customers through the channels where they’re the most likely to spend their time. Knowing which channels to focus on depends largely on understanding your business’ target audience.
For example, if your business caters to men between 18-35, the bulk of your online marketing should take place on social media platforms they’re more likely to frequent like Instagram or Twitter. Overall, using online marketing as a way to get the word out on your company.