Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
What is Online Marketing?
Online marketing refers to the practice of using web-based channels to market a company’s brand, services, or products to its target audience. There are many types of online marketing, making it a practice that is wide, varied, and highly effective.
Some methods and techniques used for online marketing are email marketing, social media, search engine optimization (SEO), Google Ads, and display advertising. The point of online marketing and these varied methods is to reach and connect with potential customers through the channels where they’re the most likely to spend their time. Knowing which channels to focus on depends largely on understanding your business’ target audience.
For example, if your business caters to men between 18-35, the bulk of your online marketing should take place on social media platforms they’re more likely to frequent like Instagram or Twitter. Overall, using online marketing as a way to get the word out on your company.