The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right […]
Single Persona Ad Groups
Single persona ad groups are an effective tool that PPC marketers can use to target advertisements more effectively and lower ad spend while increasing return-on-investment. This optimization technique requires that advertisers construct separate ad groups for a given campaign that correspond to defined customer personas. By targeting each customer personally separately, advertisers hope to present prospects with more integrated and contextually significant messages and offer that cost less and convert better.
To get a clear picture of how single persona ad groups work and why they’re effective, let’s break the term down into its component parts and look at them separately. To simplify things, let’s assume we’re advertising with Google AdWords, the largest and most popular PPC network.