5 Best Practices for Writing Title Tags
Incorporate Your Target Keyword
Google uses your title tag to interpret the contents and subject matter of your page and determine which search queries you should rank for. Incorporating your target keyword into the title tag helps Google understand the value your page provides and boost your rankings in the SERPs for your target keywords.
Avoid Keyword Stuffing
While it’s important to include your target keyword in the HTML title tag, you want to avoid keyword stuffing. Don’t overuse your keyword in the title tag, or even worse, populate your title tag with a list of keywords you’d like your page to rank for.
You should mention your target keyword just once, ideally near the beginning of your title tag. Your title should read like a headline that describes the contents of your page and the value it provides – not a list of keywords.
Add Some Branding
Including the name of your company, brand, or products as part of your title tag can help drive brand awareness and recognition through the organic search impressions you generate with your SEO efforts.
Avoid Duplicate Title Tags
Every page on your website should have a unique title, with no duplicates. Duplicate title tags can leave Google confused about which page on your website should be featured in SERPs for a given search query. Writing unique and descriptive title tags for each page helps you strategically rank the right pages for the right keywords and avoid keyword cannibalization.
Promise Value to Capture Clicks
Search engines like Google transform the contents of your title tag into a headline for your page when it appears in the SERPs. To effectively drive clicks from users, your title tag should work with your meta description to make a promise of value that aligns with the intent behind the user’s search.