The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right […]
What is View Through Rate?
View Through Rate (VTR) is a marketing metric that can give you valuable insight into how effectively your video advertisements are connecting with your target audience.
VTR% = (views/impressions) x 100
VTR measures how frequently an impression of your video advertisement resulted in a video view. Depending on the platform, a video view may be defined as:
- The user watching the entire video,
- The user watching a certain length of the video (e.g. 10 seconds, 30 seconds, etc.), or
- The user watching a certain percentage of the video.