If you’re actively trying to promote your business, you might have heard about search engine optimization (SEO). But what if you’re a local business looking to drive more foot traffic to your physical store? Should you focus more on local SEO or organic SEO? More importantly, how is local SEO different from organic SEO? In […]
What is View Through Rate?
View Through Rate (VTR) is a marketing metric that can give you valuable insight into how effectively your video advertisements are connecting with your target audience.
VTR% = (views/impressions) x 100
VTR measures how frequently an impression of your video advertisement resulted in a video view. Depending on the platform, a video view may be defined as:
- The user watching the entire video,
- The user watching a certain length of the video (e.g. 10 seconds, 30 seconds, etc.), or
- The user watching a certain percentage of the video.