Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
What is View Through Rate?
View Through Rate (VTR) is a marketing metric that can give you valuable insight into how effectively your video advertisements are connecting with your target audience.
VTR% = (views/impressions) x 100
VTR measures how frequently an impression of your video advertisement resulted in a video view. Depending on the platform, a video view may be defined as:
- The user watching the entire video,
- The user watching a certain length of the video (e.g. 10 seconds, 30 seconds, etc.), or
- The user watching a certain percentage of the video.