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Sour & Saas with VP of Marketing & Communications at JotForm, Chad Reid

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The Witness: Why Your Demand Gen Engine Dies in the First 30 Days
The Witness: You Don’t Need A Rebrand, You Need A Strategy
Sour & SaaS: All Things Meta Ads For B2B Ft. Angie Glass-Liu, Paid Media Manager at Directive
Sour & Saas Episode 2: Meta Ads for B2B with Angie Glass-Liu, Paid Media Manager at Directive
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Sour & SaaS – Season 5 Episode 3 – with President at BLASTmedia, Lindsey Groepper
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Sour & SaaS – Season 5 Episode 2 – with VP of Marketing at Seamless.AI, Jonathan Pogact
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SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io
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SaaS Marketing Makeover for Attentive with Colin Campbell, Head of Community at Outreach

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The Witness: Why Your Demand Gen Engine Dies in the First 30 Days
Why demand engines often fail within the first 30 days and an outlined strategy for building a successful foundation during that time.
The Witness: You Don’t Need A Rebrand, You Need A Strategy
A marketing rebrand is often not the solution when pipelines stall and campaigns fail to convert. They state that a rebrand will not
Sour & SaaS: All Things Meta Ads For B2B Ft. Angie Glass-Liu, Paid Media Manager at Directive
Key takeaways: The best creative format on Meta for B2B right now is video. The most overrated Meta ads feature or tactic that

Related Resources

Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 5 Episode 3 – with President at BLASTmedia, Lindsey Groepper
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 5 Episode 2 – with VP of Marketing at Seamless.AI, Jonathan Pogact
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io

Solving tough challenges for ambitious tech businesses since 2013.

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