CRO Archives | Directive

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Customer Generation
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CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
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WE CAN HELP YOU
- Improve brand discoverability
  Learn how Customer-Led SEO creates customer experiences that drive awareness, acquisition, and retention.
- Maximize SQLs from paid media
  Discover Customer-Led Paid Media strategies that drive sales actions like demos and trials.
- Create emotional brand experiences
  Explore creative designed around customer insights, emotions, and needs, not product features.
- Improve lifecycle conversion rates
  Maximize your investment in marketing operations to drive SQLs and customers, not MQLs
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What is CRO (Conversion Rate Optimization)?

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What is CRO (Conversion Rate Optimization)?

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15 Ways to Get More Conversions, Starting Today

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C-Suite On Deck: Q&A With Olivia (Ross) Taylor

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21 Ways to Triple Your B2B E‑Commerce Conversions

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

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How soft calls to action will save your B2B campaigns

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How to Build the Perfect Landing Page: A Step-by-Step Guide

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5 Speedy Ways to Optimize Your Mobile Conversion Rate

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