Google Shopping Agency for B2B
Your Competitors Are in the Feed. We Make Sure Buyers Choose You.
Google Shopping Isn't a Set-It-And-Forget-It Channel. It's a Managed Program.
Most B2B companies treat Google Shopping like a checkbox: upload a product feed, set a ROAS target, and check results quarterly. That approach leaves money on the table and market share with competitors who are actively managing their campaigns. Directive’s Google Shopping agency runs on DiscoverabilityOS, our five-step methodology that connects campaign execution to revenue, not just click volume.
Every Google Shopping program we manage sits under our broader Shopping capability, which means your campaigns are informed by feed architecture, product-level margin data, and a verified TAM, so you show up for the right buyers and scale what’s actually profitable.
Shopping Ads Capture the Buyers Your Other Campaigns Can't Reach
Directive’s Approach to Google Shopping Management
HOW IT WORKS
Our Comprehensive Shopping Services
Google Shopping Campaigns
Feed Architecture & Management
Microsoft Shopping
Performance Max Management
SKU-Level Margin Analysis
Our Process & Impact
The Google Shopping Problems We Solve.
Feeds built for compliance, not performance
Product titles use internal naming conventions instead of the part numbers and specs B2B buyers search. Impressions stay low, and the products that need visibility most are invisible. We rebuild feed titles and attributes around actual B2B search behavior so the right buyers find the right products.
ROAS targets that ignore margin
A 5:1 ROAS looks strong until you realize it's concentrated on your lowest-margin SKUs. The campaigns are technically efficient and actively destroying profitability. We structure campaigns around contribution margin so efficiency metrics reflect the actual health of the business.
Performance Max with no audience control
PMax campaigns run broad with no audience signals or exclusions, burning budget on brand-query cannibalization and low-intent traffic. We layer in audience signals, define conversion goals, and monitor what the campaign is actually spending on so Google's automation works for you, not against you.
Feed disapprovals no one is watching
Products fall out of the auction silently when pricing or availability flags go unresolved, and the team only notices when revenue drops. We monitor feed health continuously and resolve disapprovals within 48 hours so your catalog stays eligible and visible.
Product titles use internal naming conventions instead of the part numbers and specs B2B buyers search. Impressions stay low, and the products that need visibility most are invisible. We rebuild feed titles and attributes around actual B2B search behavior so the right buyers find the right products.
A 5:1 ROAS looks strong until you realize it's concentrated on your lowest-margin SKUs. The campaigns are technically efficient and actively destroying profitability. We structure campaigns around contribution margin so efficiency metrics reflect the actual health of the business.
PMax campaigns run broad with no audience signals or exclusions, burning budget on brand-query cannibalization and low-intent traffic. We layer in audience signals, define conversion goals, and monitor what the campaign is actually spending on so Google's automation works for you, not against you.
Products fall out of the auction silently when pricing or availability flags go unresolved, and the team only notices when revenue drops. We monitor feed health continuously and resolve disapprovals within 48 hours so your catalog stays eligible and visible.
Frequently Asked Questions About Google Shopping Ads
What does a Google Shopping agency do?
How is B2B Google Shopping management different from B2C?
What is feed architecture and why does it matter for Google Shopping?
How do you manage Performance Max for B2B Shopping?
How does Directive measure Google Shopping results?
Your Products Are in the Feed. Let’s Make Sure They’re Winning.
Directive’s Google Shopping agency brings margin-first campaign strategy, expert feed management, and B2B-specific performance benchmarks to every engagement. Partner with Directive to build the program your catalog actually deserves.
