REVENUE OPERATIONS AGENCY FOR B2B

Predictable revenue starts with sophisticated revenue operations.

Is your revenue growth hindered by siloed teams, inconsistent data, or underutilized technology? Align your marketing, sales, and customer success operations and tech stack to create a cohesive, data-driven strategy that drives efficiency and revenue growth across your entire organization.

Optimize processes and technology to boost sales and marketing performance.

Our Revenue Operations Methodology

Our Revenue Operations services focus on unifying your organization’s processes and technology to enhance the performance of your marketing and sales teams. You’ll get more clarity, consistency, and control around your marketing and sales goals.

By ensuring data reliability and maximizing the utility of your tech stack, we provide better visibility into your campaigns, allowing you to identify, prioritize, and execute on the most profitable opportunities.

As an extension of your operations team, we offer hands-on support for lifecycle stages, scoring, routing, ABM/ABX, and reporting—with full integration of your Marketing Automation Platform (MAP) and Customer Relationship Management (CRM) tools.

Why Does Revenue Operations Matter for B2B?

Revenue Operations (RevOps) is the strategic alignment of your marketing, sales, and customer success teams under a unified goal: predictable, scalable revenue growth. Instead of siloed departments operating independently, RevOps integrates processes, data, technology, and reporting across the customer lifecycle.

A well-executed RevOps strategy provides:

One source of truth for all revenue-related data
Improved efficiency through automation and process optimization
Faster insights and actionability across teams
Better customer experiences from first touch to retention

Whether you’re scaling an enterprise or optimizing mid-market operations, RevOps is the key to unlocking your next phase of sustainable growth.

New Customers Acquired by Reactivating Dormant Leads

Growlink faced challenges with dormant leads and lacked a structured engagement strategy. By partnering with Directive, they implemented segmented workflows and targeted messaging, resulting in 32 new opportunities and 23 acquired customers. This approach revitalized their lead management and significantly boosted revenue.

Read the Case Study

Our Revenue Operations Services

OUR SERVICES

Revenue operations is the backbone of data-backed, high-performing marketing campaigns and sales teams.

MAP & CRM Audit & Optimization

Ensure your marketing automation and CRM systems are configured for optimal usability and data accuracy, uniting your marketing and sales teams.

Lifecycle
Visualization

Identify and address lifecycle leaks across the entire funnel to maximize bowtie conversions and improve LTV:CAC ratios.

Attribution & Reporting

Gain clearer visibility into your marketing and sales efforts with data-backed insights to inform budget and resource allocation.

Scoring & Routing

Optimize pipeline management with comprehensive lead scoring and routing strategies that enhance sales efficiency.

Integrations and ABM/ABX

Implement and manage integrations that support account-based marketing and experience initiatives, aligning efforts across platforms.

Nurture & Email Campaigns

Plan, execute, and optimize nurture and email campaigns within your MAP to engage leads effectively throughout the customer journey.

The common B2B growth challenges RevOps solves:

Disconnected systems causing data inconsistencies

Teams operate from a unified data layer, with clean, synced insights across the stack.

Misaligned handoffs between marketing and sales

Leads move smoothly through the funnel with clear ownership and airtight handoffs.

Reporting that doesn’t connect efforts to revenue

Every campaign ties directly to pipeline with full-funnel visibility from click to close.

Missed opportunities due to lifecycle gaps

No lead slips through the cracks — every stage, system, and team stays aligned.We create content built to rank and convert. Every piece is crafted to influence real buyers and drive pipeline.

Optimize your marketing and sales investments, from your tech stack to your ad spend.

Revenue operations

Our Customer Generation approach to revenue operations informs the processes, automations, and programs that lead to success.

Build a leak-proof lifecycle funnel.

Patch up and prevent lifecycle leaks from awareness to conversion and beyond. Marketing performance is continuously optimized by the insights we collect from targeting, conversion tracking, and lead scoring.

Build your MOPs strategy

Place your ad spend where the ROI is.

Accurate financial modeling helps us understand which campaigns and channels are driving the most revenue. This allows you to confidently allocate budget with the data to back you up.

Turn your MAP into a performance multiplier.

We set your systems up to compliment your business processes, increase deal velocity, align teams, and magnetize your ICP to your brand.

See how Arctic Wolf increased Closed/Won revenue 109% QoQ

Enrich Paid Media and SEO with pipeline visibility.

Standardize your data collection, enrichment, and visualization. This allows you to assess CRM and marketing automation data links, enable Closed/Won Analysis and Funnel Metric reporting, and more.

Directive helped us drive significant traffic growth over the last four years and has been a grade-A partner.

Owen RayDirector of Marketing, Invoca

We love our account team and feel we consistently get strong recommendations, results, and project management.

Emily McMichaelDirector of Marketing Operations, iCIMS

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Ready to align your teams and accelerate revenue?

Partner with Directive Consulting to transform your revenue operations strategy. Align your processes, technology, and teams to drive predictable and sustainable growth.

REVENUE OPERATIONS AGENCY FOR B2B

Predictable revenue starts with sophisticated revenue operations.

Optimize processes and technology to boost sales and marketing performance.

Why Does Revenue Operations Matter for B2B?