Media Relations Agency for B2B
Earn the Coverage and the Credibility.
How Directive Builds Media Presence for B2B Brands
Buyers scroll past what’s paid for, but stop for the kind of coverage money can’t buy. Media relations is a core part of our PR practice at Directive Communications, spanning executive bylines, analyst briefings, original research, interviews, and announcements that matter. The focus stays on meaningful visibility that shapes perception, not coverage for its own sake.
Earning that coverage is a craft, not just a press release blast. We research the reporters who cover your category, pitch the angle an editor would actually run, and frame the story for the executives on the buying committee. At the center is DiscoverabilityOS, our methodology and system for turning coverage into share of voice, shorter sales cycles, and measurable pipeline.
Independent Validation Is the New First Impression.
Directive’s Approach to Media Relations
HOW IT WORKS
Our Comprehensive Media Relations Services
Media Relationship Building
Media Strategy & Planning
Media Outreach
Thought-Leadership Bylines
Podcasts & Interviews
Reactive PR
Analyst & Influencer Briefings
Content Development
Interview Support
Our Process & Impact
The Media Relations Problems We Solve.
No relationships with the right reporters
Your team blasts an announcement to a media list and hears nothing, because journalists ignore pitches that aren't personalized to them. We work the relationships and pitch the angles reporters actually want to cover.
Coverage that never reaches buyers
The hits you do land run in outlets your buyers never open, so the coverage does nothing for pipeline and PR starts to look like a vanity line item. We target the publications and analysts your buying committee actually reads, then pitch to land there.
Announcements no one picks up
Your announcement reads like a product spec, so editors see nothing newsworthy and pass, and a launch you spent months on lands in silence. We reframe the news around the trend it signals and the stakes for your category, so an editor has a reason to run it.
Press hits that disappear in a day
You land the coverage, then nothing amplifies it, so it fades within a day and leadership never sees what it was worth. We amplify every placement across your owned channels and tie it to share of voice and pipeline in Stratos.
Your team blasts an announcement to a media list and hears nothing, because journalists ignore pitches that aren't personalized to them. We work the relationships and pitch the angles reporters actually want to cover.
The hits you do land run in outlets your buyers never open, so the coverage does nothing for pipeline and PR starts to look like a vanity line item. We target the publications and analysts your buying committee actually reads, then pitch to land there.
Your announcement reads like a product spec, so editors see nothing newsworthy and pass, and a launch you spent months on lands in silence. We reframe the news around the trend it signals and the stakes for your category, so an editor has a reason to run it.
You land the coverage, then nothing amplifies it, so it fades within a day and leadership never sees what it was worth. We amplify every placement across your owned channels and tie it to share of voice and pipeline in Stratos.
Frequently Asked Questions About Media Relations
What does a media relations agency do?
What's the difference between media relations and PR?
What media relations services does Directive provide?
Do you work with B2B and SaaS companies?
How is earned media different from advertising?
How do you measure media relations results?
Earn the Coverage Your Market Trusts
In B2B, the brands in the press own credibility everyone else is still trying to pay for. Partner with Directive Communications to earn that coverage and turn it into business outcomes.
