Paid Media Agency for B2B

B2B Paid Media Agency Focused on Pipeline, Not Just Clicks

Too many ads, not enough qualified pipeline? Directive’s paid media strategies are engineered to drive qualified pipeline—backed by $150M+ in annual ad spend and built for measurable business growth.

We Don’t Run Ads—We Build Revenue Engines.

OUR PAID MEDIA AGENCY METHODOLOGY

Directive is the paid media ads agency B2B marketers trust when performance stalls. We don’t chase impressions—we optimize and scale for revenue. From paid search to display to social, we help you reach your ICP, increase qualified pipeline, and prove ROI every step of the way.

109%

increase in pipeline QoQ with Paid Media Strategy

Cybersecurity brand Arctic Wolf partnered with Directive to develop and execute a paid media strategy that shifted focus from MQL volume to qualified pipeline. With resegmented audiences and a new paid media framework, they achieved a 109% increase in pipeline QoQ, cut junk MQLs by 57% and reduced CPL while increasing deal size.

Read the Case Study

Full-Funnel Paid Media Execution for B2B Growth.

Intent-Driven Audience Targeting

Segmentation powered by firmographic, technographic, and behavioral signals — built to zero in on high-intent buyers and drive efficient, pipeline-worthy traffic.

Cross-Channel Media Strategy

Omnichannel planning and execution across Google Ads, LinkedIn, YouTube, and more — showing up where B2B decision-makers are, with precision and purpose.

Sales-Aligned Optimization

Adaptive strategies that mirror your sales cycle — fueling long-journey conversions and surfacing SQLs, not just top-funnel leads.

Pipeline-Centric Performance Reporting

Full-funnel tracking that connects paid media to CRM and pipeline outcomes — eliminating vanity metrics and surfacing what actually moves revenue.

Paid Media Results You Can Measure.

$130K

in Pipeline in 30 Days from LinkedIn

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$9.5M

in Pipeline over 6 Months

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74%

Reduction in CPL

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B2B Paid Media Agency Built to Solve Complex Marketing Problems.

The Directive
Difference

Directive doesn’t just “run ads.” We architect performance engines tailored to B2B goals—focusing on pipeline impact, sales alignment, and long-term growth for your online advertising services.

OLD PAID MEDIA

Customer-Led PAID MEDIA

Wasted budget on broad, low-intent traffic

Precision segmentation & targeting

Limited attribution beyond vanity KPIs

CRM-integrated reporting dashboards

Lead gen models that don’t translate to pipeline

Revenue-first campaign strategy

Constant pressure to show measurable business impact

Dedicated B2B specialists

Who We Work Best With

B2B SaaS, tech, and cybersecurity brands

We specialize in high-ACV, complex-buy cycles—helping B2B SaaS, tech, and cybersecurity brands turn paid media into their most efficient pipeline channel.

Growth-stage and enterprise marketing leaders

Whether you’re scaling Series C growth or leading an enterprise motion, we tailor paid media to support revenue expansion, not just reach.

Teams under pressure to prove ROI

For marketing leaders who can’t afford to miss targets, our CRM-integrated strategies bring boardroom-level clarity to paid media performance.

Brands looking for an integrated partner, not another vendor

We don’t hand you a spreadsheet and disappear—we embed as a strategic partner, owning outcomes from targeting to pipeline.

I’ve seen improvement in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work. Everything is going up. We were getting results I could brag about within 60 days.

Shaun Black Director of Global Marketing at Aegis

Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward.

Jose Bormey, Head of Digital MarketingManta (previous role)

Extremely satisfied with our account team. They’ve continued to step up to the plate and adapt to our brand’s evolving needs. I’ve already recommended Directive to other companies and will continue to.

Lawrence Gross, Director of Digital MarketingEden Health

Working with Directive has been one of the best marketing decisions I’ve made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my roles that need more focus and attention. Their partnership has been invaluable.

Kelly Pugh, Director of Demand GenZapproved

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Let’s maximize your Paid Media ROI.

Tired of paying for paid leads that don’t convert? We’ll run a custom audit to uncover wasted spend, sharpen your targeting, and drive meaningful pipeline growth. Let’s align your campaigns to what matters—pipeline, revenue, and real business impact.

Paid Media Agency for B2B

B2B Paid Media Agency Focused on Pipeline, Not Just Clicks

We Don’t Run Ads—We Build Revenue Engines.