Paid Media Agency for B2B
B2B Paid Media Agency Focused on Pipeline, Not Just Clicks
Too many ads, not enough qualified pipeline? Directive’s paid media strategies are engineered to drive qualified pipeline—backed by $150M+ in annual ad spend and built for measurable business growth.
We Don’t Run Ads—We Build Revenue Engines.
OUR PAID MEDIA AGENCY METHODOLOGY
Directive is the paid media ads agency B2B marketers trust when performance stalls. We don’t chase impressions—we optimize and scale for revenue. From paid search to display to social, we help you reach your ICP, increase qualified pipeline, and prove ROI every step of the way.
109%
increase in pipeline QoQ with Paid Media Strategy
Cybersecurity brand Arctic Wolf partnered with Directive to develop and execute a paid media strategy that shifted focus from MQL volume to qualified pipeline. With resegmented audiences and a new paid media framework, they achieved a 109% increase in pipeline QoQ, cut junk MQLs by 57% and reduced CPL while increasing deal size.
Read the Case Study
Full-Funnel Paid Media Execution for B2B Growth.
Intent-Driven Audience Targeting
Segmentation powered by firmographic, technographic, and behavioral signals — built to zero in on high-intent buyers and drive efficient, pipeline-worthy traffic.
Cross-Channel Media Strategy
Omnichannel planning and execution across Google Ads, LinkedIn, YouTube, and more — showing up where B2B decision-makers are, with precision and purpose.
Sales-Aligned Optimization
Adaptive strategies that mirror your sales cycle — fueling long-journey conversions and surfacing SQLs, not just top-funnel leads.
Pipeline-Centric Performance Reporting
Full-funnel tracking that connects paid media to CRM and pipeline outcomes — eliminating vanity metrics and surfacing what actually moves revenue.
Paid Media Results You Can Measure.
B2B Paid Media Agency Built to Solve Complex Marketing Problems.
The Directive
Difference
Directive doesn’t just “run ads.” We architect performance engines tailored to B2B goals—focusing on pipeline impact, sales alignment, and long-term growth for your online advertising services.
1.
Wasted budget on broad, low-intent traffic
Precision segmentation & targeting
2.
Limited attribution beyond vanity KPIs
CRM-integrated reporting dashboards
3.
Lead gen models that don’t translate to pipeline
Revenue-first campaign strategy
4.
Constant pressure to show measurable business impact
Dedicated B2B specialists
Who We Work Best With
B2B SaaS, tech, and cybersecurity brands
We specialize in high-ACV, complex-buy cycles—helping B2B SaaS, tech, and cybersecurity brands turn paid media into their most efficient pipeline channel.
Growth-stage and enterprise marketing leaders
Whether you’re scaling Series C growth or leading an enterprise motion, we tailor paid media to support revenue expansion, not just reach.
Teams under pressure to prove ROI
For marketing leaders who can’t afford to miss targets, our CRM-integrated strategies bring boardroom-level clarity to paid media performance.
Brands looking for an integrated partner, not another vendor
We don’t hand you a spreadsheet and disappear—we embed as a strategic partner, owning outcomes from targeting to pipeline.
I’ve seen improvement in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work. Everything is going up. We were getting results I could brag about within 60 days.
Shaun Black Director of Global Marketing at Aegis 
Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward.
Jose Bormey, Head of Digital MarketingManta (previous role) 
Extremely satisfied with our account team. They’ve continued to step up to the plate and adapt to our brand’s evolving needs. I’ve already recommended Directive to other companies and will continue to.
Lawrence Gross, Director of Digital MarketingEden Health 
Working with Directive has been one of the best marketing decisions I’ve made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my roles that need more focus and attention. Their partnership has been invaluable.
Kelly Pugh, Director of Demand GenZapproved 
Dive Deeper into Paid Media.
PPC consultants enjoy a career that is both fulfilling and rewarding, with...
In 2025, saying the campaigns are bringing in “conversions” is not good...
If you are not using AI to find your next customer, you’re...
To optimize your next PPC display campaign, it's important that you choose...
It’s 2025. The Feed Is Loud. CAC Is Up. Attention Is Expensive....
I’ve been in paid media long enough to know how this story...
Many B2B CMOs have cooled on digital channels. They assume SEO doesn’t...
Due to the nature of Facebook’s engaging and fast-paced interface, B2C companies...
Let’s maximize your Paid Media ROI.
Tired of paying for paid leads that don’t convert? We’ll run a custom audit to uncover wasted spend, sharpen your targeting, and drive meaningful pipeline growth. Let’s align your campaigns to what matters—pipeline, revenue, and real business impact.