Marketing Agency for B2B Commerce
The Commerce Agency Built for B2B. Not Repurposed from DTC.
We Don’t Run Consumer Playbooks on Industrial Problems.
Most agencies learned commerce in DTC. They optimize for impulse buyers, fast checkouts, and Instagram attribution. Your buyers operate on procurement cycles, negotiate pricing tiers, and purchase through ERP-connected portals. That mismatch isn’t a nuance, it’s the reason your campaigns underperform.
Directive Commerce was built from the ground up around the realities of B2B commerce: complex catalog data, channel conflict between your direct and distributor business, and retention that has to work across accounts, not just individual buyers. Every methodology we’ve developed starts with channel architecture, not campaign setup.
Every Commerce Capability, Built Around Your Revenue.
Shopping & Feeds Management
Marketplace
Lifecycle Marketing
We turn your existing customer data into repeat revenue and account expansion through email and SMS programs built for how B2B buyers actually purchase, not how consumers do.
The Numbers Reshaping B2B Commerce.
of B2B Companies Run an Ecommerce Storefront
of B2B Deals Will Close Digitally by 2028
of B2B Buyers Expect Personalized Interactions
Commerce Powered by DiscoverabilityOS.
Who We Work With.
VPs of Ecommerce
Digital Leads at Industrial Distributors
Manufacturers Losing Channel Control
Marketing Leaders Accountable to Revenue
Stratos: The Performance Intelligence Layer
B2B commerce performance has too many moving parts for siloed reporting. Stratos surfaces a unified view of your feed health, marketplace performance, and retention program results, connected to the pipeline and revenue metrics that actually matter to your leadership team.
When your VP of Sales asks why your Amazon revenue dipped last quarter, Stratos tells you the answer before the meeting starts.
The Commerce Problems We Solve.
Broken Feed Infrastructure
Most B2B catalogs were built for an ERP and an inside sales team, not Google Shopping or Amazon. Missing attributes, incorrect pricing, and product titles written for engineers mean your campaigns are fighting a structural disadvantage before a single dollar is spent.
We start every Shopping engagement with a catalog diagnostic. What we consistently find, including suppressed listings, wrong categories, and pricing violations, is almost always the first real answer your team has gotten to why performance has plateaued.
Uncontrolled Amazon Presence
Roughly 70% of B2B manufacturers don't know who is selling their products on Amazon. Unauthorized resellers list your SKUs below MAP, undercut your authorized distributors, and erode brand positioning you've spent years building, without a single alert reaching your team.
By the time it surfaces as a channel conflict conversation with your VP of Sales, you've already lost distributor trust that takes years to rebuild. We run the audit that exposes it before it escalates.
Channel Conflict
When you grow your direct digital business, you risk undercutting the distributors who move most of your volume. Without a channel architecture strategy, every campaign you run is picking a side between your VP of Ecommerce and your VP of Sales, without knowing it.
We map the conflict before we build the campaigns: Shopping feed exclusions that protect distributor categories, Amazon pricing logic that preserves MAP enforcement, and retention programs that grow account revenue without cannibalizing your distribution network.
Retention Built for the Wrong Buyers
Most retention marketing was designed around a single buyer making a single purchase decision. Your accounts involve purchasing managers, multiple approvers, reorder cycles, and contract pricing that changes the entire personalization calculus, none of which a DTC win-back flow accounts for.
We build lifecycle programs around account-level segmentation, reorder timing logic, and messaging built for operational buyers. The goal isn't opens. It's reorder velocity and account expansion.
Siloed Commerce Data
Your feed performance, Amazon revenue, and email metrics live in separate dashboards with no shared context. You're making channel investment decisions with incomplete information, and no one on your team has a single source of truth across any of it.
We connect feed health, marketplace revenue, and retention metrics into a unified reporting layer tied to the P&L metrics your leadership actually tracks. Fragmented reporting is how digital commerce budgets get cut. We build the layer that protects yours.
Untapped Customer Data
Your ERP holds purchase history, SKU preferences, and reorder signals your marketing program has never touched, not because the data doesn't exist, but because no one has connected it. Most B2B manufacturers are sitting on their most valuable retention asset and don't know it.
We integrate your ERP data into your retention platform and build programs that reflect the account relationships you've already invested in. When a key account's reorder frequency drops, your team should know before the account does.
Most B2B catalogs were built for an ERP and an inside sales team, not Google Shopping or Amazon. Missing attributes, incorrect pricing, and product titles written for engineers mean your campaigns are fighting a structural disadvantage before a single dollar is spent.
We start every Shopping engagement with a catalog diagnostic. What we consistently find, including suppressed listings, wrong categories, and pricing violations, is almost always the first real answer your team has gotten to why performance has plateaued.
Roughly 70% of B2B manufacturers don't know who is selling their products on Amazon. Unauthorized resellers list your SKUs below MAP, undercut your authorized distributors, and erode brand positioning you've spent years building, without a single alert reaching your team.
By the time it surfaces as a channel conflict conversation with your VP of Sales, you've already lost distributor trust that takes years to rebuild. We run the audit that exposes it before it escalates.
When you grow your direct digital business, you risk undercutting the distributors who move most of your volume. Without a channel architecture strategy, every campaign you run is picking a side between your VP of Ecommerce and your VP of Sales, without knowing it.
We map the conflict before we build the campaigns: Shopping feed exclusions that protect distributor categories, Amazon pricing logic that preserves MAP enforcement, and retention programs that grow account revenue without cannibalizing your distribution network.
Most retention marketing was designed around a single buyer making a single purchase decision. Your accounts involve purchasing managers, multiple approvers, reorder cycles, and contract pricing that changes the entire personalization calculus, none of which a DTC win-back flow accounts for.
We build lifecycle programs around account-level segmentation, reorder timing logic, and messaging built for operational buyers. The goal isn't opens. It's reorder velocity and account expansion.
Your feed performance, Amazon revenue, and email metrics live in separate dashboards with no shared context. You're making channel investment decisions with incomplete information, and no one on your team has a single source of truth across any of it.
We connect feed health, marketplace revenue, and retention metrics into a unified reporting layer tied to the P&L metrics your leadership actually tracks. Fragmented reporting is how digital commerce budgets get cut. We build the layer that protects yours.
Your ERP holds purchase history, SKU preferences, and reorder signals your marketing program has never touched, not because the data doesn't exist, but because no one has connected it. Most B2B manufacturers are sitting on their most valuable retention asset and don't know it.
We integrate your ERP data into your retention platform and build programs that reflect the account relationships you've already invested in. When a key account's reorder frequency drops, your team should know before the account does.
Our Process & Impact
HOW IT WORKS
Your Competitors Are Building Their Digital Commerce Advantage Right Now.
B2B commerce is moving fast and the window to build a defensible position is narrowing. Directive Commerce was built for the buyer realities of B2B.