Directive Consulting logo
See Our Work
Book Intro Call
Are you ready for ChatGPT Ads?    Join our next webinar on Tuesday, March 31.
Connect. Share. Grow.
Are you ready for ChatGPT Ads? Join our next webinar on Tuesday, March 31.
Register
Register

Marketplace Advertising Agency For B2B

Own Your Marketplace Channels Without Losing Control of Your Margins

Growing digital revenue on Amazon or Shopify risks the distributor relationships that built your business. Directive Commerce is the only agency that manages your marketplace presence with that tension front and center.
Book Intro Call
Meet Directive

Marketplace Strategy Built for the Realities of B2B Selling

OUR B2B MARKETPLACE METHODOLOGY

Most ecommerce agencies bring a consumer playbook to B2B: optimize listings, run ads, chase ROAS. For a manufacturer with 30,000 SKUs, tiered contract pricing, and a distributor network built over decades, that playbook causes damage.

Directive Commerce starts with your channel architecture. We identify your authorized sellers, establish where direct ownership makes sense versus facilitation, and align your pricing across Amazon, your direct site, and your distributor portals before a single campaign goes live.

From that foundation, we build marketplace programs across Amazon Business and Shopify that drive measurable revenue, with the catalog infrastructure, advertising strategy, and channel controls to protect your margins and your relationships.

Our B2B Marketplace Services

Marketplace Channel Audit

A full diagnostic of your marketplace presence before anything else. We assess 1P vs. 3P status, unauthorized reseller exposure, catalog health, and cross-channel pricing conflicts. Every engagement starts here.
Amazon Business Optimization

Amazon Business isn’t consumer Amazon. Quantity discounts, contract pricing, tax exemption, and procurement system integration require a different strategy. We build the presence your procurement buyers are actually looking for.
Amazon Catalog & Listing Management

Full catalog management built for procurement buyers. Parent/child architecture, GTIN compliance, A+ content, and listing optimization that answers what purchasing managers and engineers actually need.
Amazon Advertising Management

Sponsored Products, Sponsored Brands, and Sponsored Display built around B2B buyer behavior, not DTC conversion logic. We optimize for qualified buyer reach, Buy Box dominance, and profitable category growth.
Shopify for B2B

We build and optimize Shopify storefronts for B2B buyers: catalog architecture that serves procurement teams and individual purchasers, pricing rules that reflect your actual customer tiers, and a direct channel that complements rather than cannibalizes your distribution network.
Channel Conflict Management

We map every place your products appear digitally and build a coordinated strategy across all of them: MAP enforcement, authorized seller programs, feed exclusion logic, and bidding rules that keep your channels from competing against each other.

Your Procurement Buyers Are Already on Amazon Business.

MARKET RESEARCH
Most manufacturers don’t have a strategy. They have a listing. The difference determines whether your catalog drives revenue or hands margin to competitors you’ve never approved.
60%
of B2B Buyers Now Do More Than a Quarter of Their Purchasing on Amazon Business
Amazon Business now serves 97 of the Fortune 100 and recently surpassed $35 billion in annual GMV, with selection growing 25% year over year across industrial equipment, scientific supplies, healthcare, and facility maintenance. The platform is no longer a secondary channel. For B2B manufacturers, the question isn’t whether your buyers are there. It’s whether your catalog, pricing, and channel controls are built for it, or whether you’re ceding the Buy Box and your brand positioning to sellers you’ve never authorized.
Source: Digital Commerce 360, B2B Buyer Survey

Are We the Right B2B Agency for You?

Directive Commerce works with B2B manufacturers and distributors who have real marketplace complexity — and need a partner who understands that growing digital revenue is only half the problem.
Manufacturers With Active Distribution Networks
Companies selling through distributors or resellers who need a direct digital channel without a channel war. We grow owned revenue without undermining the wholesale relationships that anchor your business.
Brands Who've Lost Control of Amazon
Manufacturers with unauthorized resellers undercutting pricing, a 1P relationship that’s eroding distributor margins, or an Amazon presence that nobody internally feels accountable for. We audit, remediate, and rebuild — with the controls to keep it clean.
B2B Companies Ready to Take Shopify Seriously
Organizations that know their direct channel needs to grow but have been sold a consumer Shopify build that doesn’t reflect how their buyers actually purchase.
Teams That Need a Point of View, Not Just Execution
Marketing leaders whose internal stakeholders aren’t aligned on marketplace strategy. We walk in with a framework that drives consensus.

Our Process & Impact

HOW IT WORKS

Directive Commerce builds lifecycle programs through a structured process, from data audit to revenue-attributed execution.
Diagnose & Map

We start with a full marketplace audit, mapping your channel architecture, unauthorized seller exposure, catalog health, and pricing conflicts across Amazon, Shopify, and your broader digital presence.

See how our marketplace audit works
Control & Build

We implement catalog standards, authorized seller programs, B2B pricing configurations, and cross-channel conflict controls before a single campaign goes live.

See how we build channel control
Grow & Scale

With a controlled, compliant marketplace foundation in place, we activate advertising, content, and retention integration, with reporting tied to margin, revenue, and channel health.

Access transparent ROI reporting

Frequently Asked Questions About B2B Marketplace Agencies

FAQ
In a 1P relationship, Amazon buys your inventory wholesale and controls pricing, the Buy Box, and fulfillment. In a 3P relationship, you sell directly on Amazon’s marketplace and control all of those elements yourself. Most large B2B manufacturers started on 1P because it felt like a traditional vendor relationship, but many are now constrained by Amazon’s pricing control and the downstream distributor conflict it creates. Whether migration makes sense depends on your catalog size, margin structure, fulfillment capabilities, and channel architecture. We assess this in every initial audit before making a recommendation.
Unauthorized resellers, sellers who acquired your product through liquidation, gray market channels, or overstocked distributors, are one of the most common and damaging marketplace problems for B2B manufacturers. We use Amazon Brand Registry, policy enforcement mechanisms, and channel monitoring tools to identify unauthorized sellers, track pricing erosion in real time, and build an Authorized Seller program that gives you ongoing control over who can represent your brand on Amazon.
Yes, and Shopify’s B2B capabilities have matured significantly. Native features now include customer-specific pricing, company accounts, net payment terms, purchase order workflows, and multi-user account management. The key is building the store architecture around how procurement buyers actually navigate and evaluate product, not how a consumer does. That is where most agencies get it wrong, and where our methodology is specifically different.
Channel conflict is the defining challenge in B2B marketplace strategy, and it requires a framework, not just a campaign adjustment. We start by mapping your full channel architecture: who your authorized sellers are, what their digital rights are, and where pricing misalignment currently exists. From there, we implement coordinated controls across Amazon, Google Shopping, and your direct channels that protect distributor margins while still growing your owned digital revenue. This includes MAP enforcement, feed exclusion logic, and bidding rules that prevent your channels from competing against each other.
Our primary focus is Amazon Business and Shopify for B2B, as these are the highest-impact platforms for our ICP. We also have a strategic point of view on Walmart Business and distributor portal marketplaces as expansion channels. The right marketplace mix depends on your catalog, customer base, and channel architecture, and we assess this as part of every engagement.
Marketplace does not exist in isolation. Your Amazon catalog management shares infrastructure with your Shopping feed practice. Your Shopify direct channel needs to be coordinated with your distributor pricing strategy. And your Amazon demand signals, what is selling, in what quantities, to what buyer types, are among the most valuable inputs your retention program can have. Directive Commerce connects these practices deliberately, which is what separates us from a standalone Amazon management vendor.

Build a Marketplace Presence Worth Owning.

B2B manufacturers without a coordinated channel strategy leave revenue on the table and create risk across pricing, margins, and distributor relationships. Directive Commerce builds the infrastructure to own your channels before that damage compounds.

Book Intro Call