© 2026 Directive. All Rights Reserved.
© 2026 Directive. All Rights Reserved.
WEBINAR
Stop Pitching Ghosts: Why broad targeting is quietly bleeding your Series A dry
How to build a capital-efficient growth engine and stop wasting runway on audiences that will never buy.
Reserve Your Spot – Limited Availability
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
Knicks vs. Cavaliers at Madison Square Garden
Friday April 11, 7:30 PM
The Hidden Cost of Pitching the Wrong Audience
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
THE DETAILS
Walk away with:
The framework to diagnose and eliminate wasted spend in your current ad accounts.
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
Bonus for Attendees
All attendees will receive a complimentary custom LTV:CAC audit (normally $10,000 value). This includes segment-level performance analysis, CAC optimization guidance, and strategic readiness to scale with profit in mind.
THE TWIST
Reserve Your Spot
9 AM PST
Save your seat and learn how to stop burning runway on audiences that will never buy.
You just closed your Series A. The board wants to see scalable growth, so you turn to paid media, fire up some campaigns, and start chasing volume. But growth is stalling, and customer acquisition costs are skyrocketing.
The culprit? You are pitching ghosts, and they will haunt your pipeline.
Most startups rely heavily on platform-native targeting with broad industry filters and generic job titles that look massive on paper but consist mostly of people who will never buy your product. In this session, the Directive Startups team will break down how to stop burning cash on vanity metrics and pivot to a TAM-first targeting framework. We will show you exactly how to build a lean, aggressive, and highly efficient growth engine built specifically for Series A constraints.
ABOUT THE WEBINAR
Jesse Seilhan
SVP of Operations
Meet the Host
Sara Meier
Stuart Kinsey
SEO & Content Strategist
Moderator
Ben Glass-Liu
Senior Account Strategist, SEO
Michaela Wong
Senior Content Strategist
Macy Myhill
Associate Director, SEO
Meet the Team
Alyssa Crabbe
Associate Director, Content Marketing
May 28, 2026
45-Min Virtual Webinar
A playbook for building highly targeted TAM lists instead of relying on algorithm guesswork.
Capital-efficient funnel strategies that balance immediate pipeline with necessary brand awareness.
Creative and messaging pivots to convert your exact ICP and actively disqualify non-buyers from the feed.
Jesse Seilhan
SVP of Operations
Stop Pitching Ghosts: Why Broad Targeting Is Quietly Bleeding Your Series A Dry
