Shopify Ad Agency for B2B
Turn Shopify Ad Spend Into Profitable B2B Revenue
Shopify Advertising Built For Buying Committees, Not Impulse Carts
Most Shopify agencies are builders. They theme the storefront, install the apps, and hand over a launch date. That work matters, but it does not create demand, and a B2B storefront without qualified traffic is an expensive catalog. We are an advertising partner, not a build shop.
Directive runs Shopify advertising through DiscoverabilityOS, the methodology behind Customer Generation, so every campaign starts with a margin model and ends with revenue you can trace to an account. This page is the advertising expression of our Marketplace capability, the same discipline we apply to Amazon Business, distributor portals, and procurement platforms, pointed at the storefront you own outright.
Total B2B Demand Is Flat. Digital B2B Buying Is Not.
The Directive Approach To Shopify Advertising
HOW IT WORKS
Our Comprehensive Shopify Ad Agency Services
Shopify B2B
Amazon Business
1P And 3P Strategy
Walmart Business
Distributor And Procurement Platforms
Pricing And Channel Control
Our Process & Impact
The Shopify Advertising Problems We Solve.
Consumer Benchmarks Misapplied to B2B
Agencies grade a B2B Shopify account against D2C targets that ignore your average order value, reorder cycle, and margin spread, so the same return builds profit on one SKU and destroys it on another. We set targets from contribution margin at the SKU level before we set a single budget.
Feeds Favor Names Over Part Numbers
B2B buyers search by MPN, spec, and compatibility, but most feeds are optimized for consumer-style product titles, so the highest-intent queries never match and the traffic that does arrive is unqualified. We rebuild feed architecture around the way your buyer actually searches.
Advertising That Fights Your Own Channel
Public list pricing in the auction undercuts the contract and distributor pricing your best accounts already receive, creating channel conflict and quiet margin leakage. We enforce MAP and route sensitive SKUs to quote instead of cart.
No Line From Ad Spend To Account Value
Platform-reported returns look healthy while finance cannot tie a dollar of spend to a profitable account, so the program never earns more budget. We connect Shopify order data to your CRM so contribution margin and account value are visible to the people approving the spend.
Agencies grade a B2B Shopify account against D2C targets that ignore your average order value, reorder cycle, and margin spread, so the same return builds profit on one SKU and destroys it on another. We set targets from contribution margin at the SKU level before we set a single budget.
B2B buyers search by MPN, spec, and compatibility, but most feeds are optimized for consumer-style product titles, so the highest-intent queries never match and the traffic that does arrive is unqualified. We rebuild feed architecture around the way your buyer actually searches.
Public list pricing in the auction undercuts the contract and distributor pricing your best accounts already receive, creating channel conflict and quiet margin leakage. We enforce MAP and route sensitive SKUs to quote instead of cart.
Platform-reported returns look healthy while finance cannot tie a dollar of spend to a profitable account, so the program never earns more budget. We connect Shopify order data to your CRM so contribution margin and account value are visible to the people approving the spend.
Frequently Asked Questions About Shopify Ad Agencies
What does a Shopify ad agency do for a B2B brand?
Do you build or redesign Shopify stores?
How is Shopify PPC management different for B2B than for ecommerce?
Do you work with Shopify B2B and Shopify Plus?
How do you measure results?
How long before Shopify PPC management shows results?
Make Every Shopify Ad Dollar Defensible
Partner with Directive to run Shopify advertising against margin, with the feed control, channel discipline, and measurement to prove exactly what it returned.
